Apply on Employer Site

Vonage · 1 month ago

Senior Brand Naming Strategist

United States

Full-time

Remote

Senior Level

7+ years exp

Vonage is a global cloud communications leader, and they are seeking an experienced Senior Brand Naming Strategist. This role involves establishing a clear naming architecture and collaborating with stakeholders to ensure that product names align with brand strategy and governance.

Communications InfrastructureDeveloper APIsEnterprise ApplicationsInformation ServicesInformation TechnologyPaaSTelecommunications

Comp. & Benefits

Responsibilities

Lead the naming process for new products, features, categories, and internal initiatives, from creative ideation to final approval

Develop and maintain a clear naming architecture that reflects brand hierarchy, product relationships, and go-to-market clarity

Strong understanding of brand architecture and how naming impacts product adoption and user experience

Collaborate cross-functionally to align names with strategy, brand, and legal

Establish naming guidelines and governance, including rules for product tiers, features, and campaigns

Audit and rationalize legacy names to maintain a cohesive and scalable naming framework

Evaluate the competitive landscape to determine the most effective naming

Articulate and defend naming choices to senior management and diverse stakeholders, leveraging data and strategic rationale to gain consensus and approvals

Qualification

Brand strategyNaming architectureB2B software experienceCreative ideationLinguistic skillsTrademark screeningBusiness acumenSolutions-oriented mindsetInterpersonal skills