TP-Link Systems Inc. · 2 months ago
Senior Product Marketing Manager, Business Networking
Irvine, California, United States
Full-time
Onsite
Senior LevelTP-Link Systems Inc. is a global provider of reliable networking devices and smart home products, dedicated to enhancing connectivity. They are seeking a Senior Product Marketing Manager to lead go-to-market strategies for their Omada business networking solution, focusing on product positioning and communication to drive demand and market penetration.
ElectronicsHardwareHealth CareInternetSoftware
Responsibilities
Direct comprehensive market research initiatives, conduct competitive analysis, and lead sophisticated customer segmentation efforts to inform product positioning, refine go-to-market strategies, and maximize brand relevance across key target audiences
Craft and evolve product positioning and messaging from product packaging, sales presentation to online content telling a compelling, consistent story. Execute the Go-To-Market launches for new solutions, products and feature releases
Act as a product marketing advisor in internal and external product communications including training, sales pitch, industry shows, media conference, influencer collaboration
Partner with product, sales and marketing colleagues to develop relevant collaterals to support all types of solutions and products selling processes
Serve as the key product marketing and messaging strategist, collaborating with senior product management and sales leadership to ensure marketing initiatives are aligned with product roadmap milestones, major launches, while optimizing the overall customer journey
Cultivate and nurture high-level relationships with external agencies, vendors, and strategic partners to enhance marketing reach, accelerate go-to-market efforts, and achieve business objectives through innovation and collaboration
Stay ahead of industry trends, emerging technologies, and the evolving landscape of growth marketing. Lead initiatives to incorporate cutting-edge strategies and best practices into TP-Link's marketing operations to maintain a competitive edge
Qualification
Required
Dynamic and results-oriented mindset
Experience in leading go-to-market strategies for business networking solutions
Ability to conduct comprehensive market research initiatives
Experience in competitive analysis and customer segmentation
Strong skills in crafting and evolving product positioning and messaging
Experience in executing Go-To-Market launches for new solutions, products, and feature releases
Ability to act as a product marketing advisor in internal and external communications
Experience in developing relevant collaterals to support selling processes
Strong collaboration skills with product, sales, and marketing teams
Ability to cultivate and nurture relationships with external agencies, vendors, and strategic partners
Knowledge of industry trends and emerging technologies
Experience in incorporating cutting-edge strategies into marketing operations
Company
TP-Link Systems Inc.
Headquartered in the United States, TP-Link Systems Inc.
Founded in 1996
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Ben Allcock
Vice President – B2B UK & Ireland
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