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TP-Link Systems Inc. · 2 months ago

Senior Product Marketing Manager, Business Networking

Irvine, California, United States

Full-time

Onsite

Senior Level

TP-Link Systems Inc. is a global provider of reliable networking devices and smart home products, dedicated to enhancing connectivity. They are seeking a Senior Product Marketing Manager to lead go-to-market strategies for their Omada business networking solution, focusing on product positioning and communication to drive demand and market penetration.

ElectronicsHardwareHealth CareInternetSoftware

Responsibilities

Direct comprehensive market research initiatives, conduct competitive analysis, and lead sophisticated customer segmentation efforts to inform product positioning, refine go-to-market strategies, and maximize brand relevance across key target audiences

Craft and evolve product positioning and messaging from product packaging, sales presentation to online content telling a compelling, consistent story. Execute the Go-To-Market launches for new solutions, products and feature releases

Act as a product marketing advisor in internal and external product communications including training, sales pitch, industry shows, media conference, influencer collaboration

Partner with product, sales and marketing colleagues to develop relevant collaterals to support all types of solutions and products selling processes

Serve as the key product marketing and messaging strategist, collaborating with senior product management and sales leadership to ensure marketing initiatives are aligned with product roadmap milestones, major launches, while optimizing the overall customer journey

Cultivate and nurture high-level relationships with external agencies, vendors, and strategic partners to enhance marketing reach, accelerate go-to-market efforts, and achieve business objectives through innovation and collaboration

Stay ahead of industry trends, emerging technologies, and the evolving landscape of growth marketing. Lead initiatives to incorporate cutting-edge strategies and best practices into TP-Link's marketing operations to maintain a competitive edge

Qualification

Go-To-Market strategyMarket researchProduct positioningCompetitive analysisCustomer segmentationRelationship managementInnovationMarketing operationsCollaborationCommunication skills