AppOmni · 1 month ago
Field & Event Marketing Manager
United States
Full-time
Remote
Mid Level
4+ years expAppOmni is leading the SaaS cybersecurity and AI revolution, providing solutions to prevent SaaS data breaches. The Field Marketing Manager will be responsible for planning, executing, and analyzing trade shows and events to enhance brand presence and drive pipeline growth.
Cloud SecurityCyber SecurityEnterprise SoftwareSaaSSoftware
Responsibilities
Serve as the primary liaison for the Sales and Partner teams, capturing event and enablement needs across the field organization
Triage all event requests based on strategic priority, sales capacity, and budget constraints to ensure maximum ROI on marketing spend
Ability to strategize resources needed for field events ranging from tradeshows, regional events, and executive dinners
Manage and track the entire Field Marketing budget, providing regular reconciliation, forecasting, and reporting on event performance and spend
Own the logistics, timelines, and deliverables for all assigned events (trade shows, regional dinners, partner events), demonstrating solid project management skills
Conduct comprehensive "Know-Before-You-Go" sessions for all field and partner teams to ensure consistent messaging, logistical adherence, and effective goal alignment
Manage inventory and fulfillment of all event assets, including booth properties, literature, and collateral
Act as the main point of contact for external vendors, including event planners, booth builders, and graphics teams, to ensure timely delivery, adherence to brand guidelines, and maximum presence at all physical venues
Develop creative ideas for pre-event promotion, high-impact giveaways, and engaging in-booth activities that generate buzz and drive meaningful conversations with target accounts
Manage event lead capture, import, and processing with high attention to detail and accuracy
Review event leads immediately post-event and work closely with the Field or Sales Development reps to prioritize follow-ups and ensure rapid lead qualification, distribution, and follow up to accelerate pipeline creation
Qualification
Required
4+ years of proven experience in Field Marketing or Events Management within B2B SaaS or Cybersecurity
Demonstrated ability to manage complex event logistics and budgets, with experience prioritizing event investments for ROI
Detail orientation and ability to project manage many streams of work and present event plans, results, and metrics to senior management
Expertise in working directly with Sales and Channel Partner teams to align goals and execute joint marketing motions
Good familiarity with CRM (Salesforce) and Marketing Automation (HubSpot) platforms, specifically related to campaign tracking and lead management
Strong organizational and logistical planning skills, able to manage multiple projects simultaneously and meet tight deadlines
Self-starter with excellent editorial judgment and able to rally cross-functional teams
Be willing to travel to marquee cybersecurity events and regional sales meetings as required (estimated 25-35%)
Company
AppOmni
AppOmni helps manage SaaS security by detecting risks, monitoring activity, and simplifying access and compliance.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$123MKey Investors
The Syndicate GroupCisco InvestmentsThoma Bravo
2022-12-14Series C
2022-08-09Series Unknown
2022-06-06Series C· $70M
Leadership Team
Brendan O'Connor
CEO
Brian Soby
CTO and Co-founder
Recent News
2025-11-20
2025-11-19
Help Net Security
2025-11-03
Company data provided by crunchbase