Canada Goose · 1 day ago
Lead, Talent & Creator Relations
New York, NY
Full-time
Onsite
Senior Level, Lead/Staff
6+ years expCanada Goose is an iconic brand with a commitment to empowering exploration and preserving the planet. The Lead, Talent & Creator Relations will drive the global creator and talent strategy, manage the execution of the Creator Program, and foster relationships with talent and ambassadors to enhance brand storytelling and cultural relevance.
ApparelE-CommerceFashionIndustrial ManufacturingManufacturingRetailRetail TechnologyShoesShopping
Responsibilities
Support the development, negotiation, and management of talent and ambassador contracts for global campaigns and partnerships
Lead the global Creator Program strategy, including brief development, target criteria, and creator identification to ensure alignment with brand priorities and KPIs
Oversee agency partners supporting creator sourcing, contracting, and campaign execution to ensure high-quality delivery and strategic alignment
Serve as the day-to-day point of contact for active Brand and Goose Ambassadors
Manage deliverables, content timelines, and storytelling outputs in partnership with PR, Social, and Content teams
Ensure each ambassador relationship ladders up to brand goals, campaign moments, and long-term cultural impact
Track, measure, and report on ambassador performance and content engagement across global markets
Partner closely with regional creator and marketing teams to guide consistent execution of briefs, content quality, and program cadence across all markets
Collaborate with PR, Social, and Brand Marketing teams to ensure integrated storytelling and performance tracking across channels
Track and analyze creator, talent, and ambassador program performance; providing insights, best practices, and recommendations for optimization
Collaborate with creators, photographers, and directors to develop authentic, platform-specific content that reflects the brand’s aesthetic and storytelling values
Manage external agencies or vendors supporting influencer, talent, and ambassador execution, ensuring alignment to timelines, budgets, and creative standards
Oversee and mentor team members or coordinators, fostering professional growth and high-performance standards
Provide ad hoc support on film and entertainment partnerships as needed, ensuring brand representation is consistent with global marketing objectives
Qualification
Required
Minimum 6 years of relevant experience in talent relations, influencer marketing, or creator management—preferably within luxury, fashion, or lifestyle industries; agency experience is a strong plus
Minimum 2 years of experience managing direct reports or agency partners
Bachelor's degree in Communications, Marketing, Public Relations, Entertainment or related field
Strong understanding of the global creator economy, influencer marketing KPIs, and digital/social ecosystems
Excellent communication, negotiation, and relationship-building skills across talent, agencies, and internal teams
Proven experience leading influencer, talent, or ambassador programs from concept to execution
Strategic thinker with strong organizational and analytical capabilities
Creative, detail-oriented, and highly collaborative
Deep passion for culture, storytelling, and connecting brands to communities through people of influence
Proficiency in Microsoft Office and collaboration tools; experience with Campaign or influencer tracking platforms is an asset
Benefits
Your work is recognized with a comprehensive and competitive Total Rewards Program
Opportunities for career growth through numerous internal and external programs
Recognize and be recognized by your peers with our Goose Rewards & ICON Rewards
Be a part of CG Gives. Donation matching and paid volunteer time to help the organizations you care about
Access to tools and resources to support physical and mental health, embracing change and connecting with colleagues
Company
Canada Goose
Canada Goose is an apparel and fashion company that specializes in manufacturing authentic outerwear.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$300M2025-08-21Post Ipo Debt· $300M
2017-03-16IPO
2013-12-10Acquired
Leadership Team
Dani Reiss
Chairman and CEO
Neil Bowden
Chief Financial Officer
Recent News
Retail Dive
2026-01-16
Morningstar.com
2026-01-09
Company data provided by crunchbase