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Michelin · 1 day ago

Media Activation Manager

Greenville, SC

Full-time

Onsite

Entry, Mid Level

1+ years exp

Michelin is one of the world’s most respected employers, seeking a Media Activation Manager to join their team in Greenville, SC. This role focuses on strategic campaign planning and execution of multi-channel digital campaigns to drive sales and deliver strong ROI for Michelin brands across North America.

AutomotiveConsumer GoodsManufacturing

No H1B

Responsibilities

Provide end-to-end campaign execution and optimization of paid search, paid social and programmatic support of retailer media initiatives

Manage the setup, activation, and optimization of biddable campaigns for Michelin North America, including paid search, programmatic and paid social oversight – ensuring accurate spend pacing, ongoing performance optimization, and strategic recommendations to drive performance

Oversee day-to-day activities across all channels to meet and exceed campaign goals, including bid management, budget allocation, forecasting, performance monitoring, strategic testing, campaign expansion, and business review

Manage campaign budgets and pacing in Google Ads, Meta, and The Trade Desk for each initiative

Identify trends and insights across paid media campaigns to uncover growth opportunities and areas for improvement, translating findings into actionable strategies

Create and present performance reports with analysis of paid media campaigns, offering clear, data-driven recommendations for continual improvement

Optimize campaigns according to assigned digital performance KPIs, including CPL, ROAS, incremental lift, CVR, etc

Proactively explore and test new campaign types, tactics, and strategies to continually optimize campaigns

Lead media activation and platform strategy by managing campaign taxonomy, creative setup, tracking resolution, and performance optimization to meet digital marketing goals and KPIs

Maintain structured campaign naming taxonomy for all elements within campaigns, including placements and creatives, in alignment with Michelin best practices and necessary requirements for reporting

Independently handle creative setup, trafficking, and troubleshooting within each activation platform

Resolve any tracking issues prohibiting performance

Understanding of digital marketing objectives, pixel strategy and how different channels and tactics influence consumer behaviors

Oversees media buying platform strategy, campaign creation, optimization and rigorous testing strategies aligned to business priorities to achieve KPI target for assigned platform or business area

Provide strategic, data-driven recommendations to Brand Managers, Retail Program Managers and Communications leaders based on campaign performance insights

Identify and apply audience insights across channels to maximize performance, inform future recommendations, and enhance data storytelling

Establish and manage post-buy audit and optimization efforts to ensure the integrity and efficiency of media plans

Collaborate with the media analytics manager on post-campaign reports and analyses

Ability to translate strategy, data, and technical setup requirements to internal stakeholders, ensuring that reporting aligns results in a meaningful way

Stay current with new advances in paid digital marketing, the competitive landscape, and vendor capabilities, leveraging this knowledge to influence current and future business plans and strategies

Drive digital marketing innovation, thought leadership, and best practice sharing throughout the organization

Serve as a subject matter expert by creating recommendations for growth campaigns, communicating campaign performance, and proactively identifying areas for improvement and optimization

Qualification

Campaign ManagementPaid SearchProgrammatic AdvertisingData AnalyticsDigital Marketing StrategyInterpersonal SkillsAttention to DetailOrganizational Skills

Required

Bachelor's Degree with 1-2 years of relevant work experience (programmatic and data analytics experience)

Experience in delivering initiatives on-time with ability to manage multiple campaigns in a fast-paced setting

Understanding of the digital ad ecosystem relating to programmatic operations

Strong attention to details, and a high level organization

Great interpersonal skills. The successful candidate will be communicating with multiple key internal stakeholders

Paid Search experience

Understanding of digital marketing objectives, pixel strategy and how different channels and tactics influence consumer behaviors

Ability to translate strategy, data, and technical setup requirements to internal stakeholders, to ensure that reporting aligns results in a meaningful way

Benefits

Career Growth: Personalized development plans, mentorship, and cross-functional opportunities. Unique career paths and opportunities for advancement.

Inclusive Culture: Thrive in a diverse, supportive environment where your competencies, contributions and behaviors are recognized. Option to join one of our Business Resource Groups and Inclusion Councils.

Innovation-Driven: Work on projects that matter—from sustainable materials to digital transformation.

Community Impact: Be part of a company that does what's right. We use sustainable business practices while balancing the needs of our customers and communities.