Apply on Employer Site

Spark Foundry · 20 hours ago

Senior Vice President, Experience Design

New York, NY

Full-time

Hybrid

Director/Executive

$177K/yr - $289K/yr

12+ years exp

Spark Foundry is a global media agency focused on enhancing brand engagement. They are seeking a Senior Vice President, Experience Design to lead integration and experience strategy for a major CPG food brand, ensuring collaboration among various teams to drive innovative consumer experiences and business growth.

AdvertisingMarketing

H1B Sponsor Likely

Responsibilities

Own the strategic vision that informs planning and execution of media, creative, PR, and content

Own the development of consumer-facing experiences and partnerships that align with brand objectives and audience needs, and bring them to life through provocative presentations

Work closely with senior clients, media partners (networks, content studios, social platforms, digital publishers, etc.), internal audience, planning, investment and analytics teams as well as external ad agencies and PR agencies as needed to build, sell, and steward partnership programs

Orchestrate the experience journey process from beginning to end including ideation, development, creative vision, and production oversight of partnership programs

Identify entertainment and consumer trends as well as an ability to think originally about partnerships and content strategies in conjunction with brand needs

Seek innovative, data-driven and technology-lead solutions whenever possible

Partner with investment leaders to negotiate marketplace deals to deliver media-driven experiences

Collaborate with internal client and measurement leads to establish and report on measurement framework aligned to the experience

Contribute to new business and agency growth efforts

Qualification

Creative strategyAudience insightsExperience designIntegrated marketingData-driven solutionsLeadershipCommunicationProblem-solvingCollaboration

Required

12+ years of related work experience in a creative strategy or innovation role at an advertising, digital, or media agency, consultancy or innovation incubator

Possess a solid understanding of modern marketing practices across connected digital ecosystems, including CRM, loyalty, social influencers, and commerce, with the ability to leverage first-party data and emerging technologies to craft future-forward experiences

Exceptional critical thinking and problem-solving abilities; able to think unconventionally in proposing solutions and identifying opportunities

Knowledge of overall brand positioning and ability to translate brand needs into communication strategy and creative concepts

Direct, clear, and effective communication style

Proven ability to build and maintain strong client relationships, thinking strategically from the client's perspective

Working exposure to integrated marketing communication teams and senior management

Natural leadership ability and skills with an agile, entrepreneurial approach to working

Proven ability to multitask, manage multiple projects effectively, and work well under pressure to deliver high-quality work within tight deadlines

Preferred

Natural strategist and storyteller who can orchestrate ideas and roll up their sleeves to drive the work

Consensus builder, who can get different teams across Publicis and the clients' partner ecosystem to march in the same direction and deliver business growth

Creator at the core who leverages deep knowledge of audience data and insights, engagement strategy, and connections strategy as both a leader and a practitioner

Develop the holistic experience plan and translate it into innovative ideas and programs, resulting in smartly mapped marketing tactics that deliver on stated goals

Deliver strategic recommendations with radical simplicity

Apply extensive platform expertise to map consumer experience journeys and identify high impact moments for brands to connect through media-fueled creativity

Initiate, challenge & steer product innovation

Make ideas great because you know what great ideas look and feel like

Craft stories based on how consumers interact with their devices and other technology to reveal how brands can better connect with their consumers along the purchase journey

Translate top-down global strategies to consider regional and local nuances, as well as defining bottoms-up approaches and playbooks that influence global go-to-market

Coach and teach a team with a partnership mindset, balancing inspiration with the ability to have the necessary tough conversations

Benefits

Medical coverage

Dental

Vision

Disability

401K

Parental and family care leave

Family forming assistance

Tuition reimbursement

Flexible time off

Company

Spark Foundry

Glassdoor3.9

Spark Foundry is one of six global media agency brands within Publicis Media.

Founded in 2016

New York, New York, USA

1001-5000 employees

http://www.sparkfoundryww.com/

H1B Sponsorship

Spark Foundry has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (79)

2024 (30)

2023 (8)

2022 (3)

2021 (5)

2020 (3)