BMG360 · 1 month ago
Creative Strategist
United States
Full-time
Remote
Mid Level
$75K/yr - $85K/yr
3+ years expBMG360 is a high growth, private equity backed, tech enabled marketing agency specializing in direct response advertisements. The Creative Strategist will support the development of high-performing, social-first creative for direct-to-consumer brands, blending creative strategy with paid-social insights to shape concepts that drive performance.
AdvertisingMarketingService Industry
Responsibilities
Develop short-form, direct-response creative concepts for paid social (5-45 sec videos, UGC, statics, hooks, angles)
Write clear, compelling creative briefs that provide direction for editors, designers, UGC creators, and production teams
Partner with creative leads to brainstorm campaign ideas, messaging angles, and new performance-driven tests
Conduct competitive analysis, trend mapping, and audience research to identify insights and whitespace opportunities
Analyze consumer behavior patterns to inform messaging frameworks and creative directions
Monitor platform trends and evolving best practices across Meta, TikTok, YouTube, and emerging channels
Craft brand-aligned messaging frameworks, value props, and narrative arcs across different creatives
Help shape the tone, structure, and positioning for new campaigns, product launches, and seasonal pushes
Work alongside designers, editors, copywriters, and media buyers to ensure creative aligns with performance objectives
Assist in developing branded pitch decks, mockups, and concept presentations for internal use and client pitches
Participate in creative reviews using data to understand what’s performing and why
Recommend iterative tests, new angles, refreshed hooks, and optimization opportunities for ongoing campaigns
Support in tracking asset performance and codifying learnings into future creative strategies
Assist in sourcing and managing UGC creators, influencers, and third-party production partners
Help with simple shoots of client products (unboxings, demos, tabletop)
Ingest footage, organize assets, and collaborate with editors to ensure high-quality, on-brand deliverables
Qualification
Required
3-5 years of paid social creative strategy experience, ideally in direct response or performance marketing
Strong understanding of Meta, TikTok, and YouTube ad creative best practices
Ability to identify high-performing hooks, story structures, and value propositions
Comfortable evaluating creative performance using high-level analytics
Proven ability to think conceptually and creatively MUST be a creative thinker
Excellent communication and presentation skills
Ability to manage multiple projects simultaneously and work both independently and collaboratively
Preferred
Experience with Adobe Premiere, Photoshop, or simple motion editing
Experience working at a creative, media, or performance agency
Familiarity with UGC workflows, creator sourcing, or production
Experience in videography or motion graphics is a plus
Company
BMG360
BMG360 BMG360 is a technology-enabled marketing service company.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknownKey Investors
Fort Point Capital
2020-03-03Private Equity
Leadership Team
Lucas Cridland
Chief Executive Officer
Steve Tulk
Chief Technology Officer & Chief Operating Officer
Company data provided by crunchbase