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North American Distillers · 8 hours ago

Digital Content Manager

New York, NY

Full-time

Onsite

Senior Level

$107K/yr - $134K/yr

5+ years exp

North American Distillers is part of Pernod Ricard, a global premium spirits and wine company. They are seeking a Digital Content Manager to lead the development and execution of impactful communication campaigns that foster brand desire across North American brands, ensuring consumer-centric messaging that aligns with brand identity and values.

Wine & Spirits

Responsibilities

Develop global and regional communication campaigns informed by consumer insights, media planning, and digital marketing needs

Create inspiring briefs that drive creative excellence and manage relationships with external creative partners

Ensure integration of visual identity imperatives and compliance with budget guidelines

Manage and report on social media content strategy to ensure consistent brand messaging

Collaborate with Culture & Creative teams to develop cultural platforms and lead global sponsorship initiatives, collaborations, and influencer programs

Implement pre- and post-testing protocols to maximize asset quality and effectiveness

Work closely with internal teams including Brand Comms, Digital Marketing, and external agencies to ensure alignment and adoption of campaigns

Maintain strong cross-functional relationships to drive execution and performance measurement

Qualification

Digital content managementBrand communicationsSocial media strategyCreative briefingContent creationConsumer insightsStakeholder influenceCreative judgmentProject managementCommunication skillsCollaboration skills