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Fullstory · 1 month ago

Lead Marketing Analyst

Hybrid - Atlanta

Full-time

Hybrid

Mid, Senior Level

$120K/yr - $150K/yr

Fullstory is a leading behavioral data platform transforming how businesses understand and improve their digital experiences. As the Lead Marketing Analyst, you will support building reporting frameworks, pipeline modeling, and conduct strategic analysis to help the marketing team meet its objectives.

AnalyticsBusiness IntelligenceCRMSaaS

Responsibilities

Be responsible for comprehensive data analysis, from gathering business requirements and formulating hypotheses, to conducting in-depth data analysis and applying statistical and predictive modeling techniques—including the use of AI and machine learning models to uncover complex patterns and forecast performance. You will also develop visualizations/dashboards and effectively communicate findings and actionable insights to both business stakeholders and non-technical audiences

Offer decision-making support and guidance to the Marketing Leadership team and other business owners, based on data-driven analysis. This includes tracking and reporting on campaign-level ROI of marketing activities to ensure effectiveness and continued investment

Construct, manage, and communicate detailed reports, visualizations, and other tools to provide business insights and demonstrate marketing impact

Find and troubleshoot operational process gaps and deficiencies and suggest where improvements can be made based on findings

Partner with Finance and BI teams on internal planning processes, including budgeting, forecasting, and attribution

Collaborate across teams to foster a culture of knowledge sharing and continuous improvement

Qualification

Business intelligence toolsSQLMarketing analyticsPredictive modelingData visualizationCollaborationCommunicationProblem-solving

Required

Expert knowledge with business intelligence tools

Extensive marketing analytics and data manipulation experience

High proficiency in SQL

Ample experience building regressions, time series, forecasting, and attribution models from scratch

Deep understanding and desire to continue growing in the evolving B2B SaaS marketing space

Preferred

Looker strongly preferred

Experience with Fullstory, Google Analytics, Salesforce, Marketo

Benefits

Flexibility and Connection. We have a vibrant HQ in Atlanta and a tight-knit group in London. Fullstorians in those cities come to the office at least one day a week to build cross-functional relationships and stay connected. We also offer a flexible PTO policy and an annual company-wide closure, along with federal holidays.

Benefits. Take care of the whole you. Fullstory offers sponsored benefit packages for US-based Fullstorians, and supplemental coverage options for international Fullstorians.

Learning opportunities. We provide professional development opportunities through training programs and an annual learning subsidy for US and EMEA-based employees.

Productivity support. US and EMEA-based Fullstorians receive a monthly productivity stipend.

Team Collaboration. Connect with fellow Fullstorians through team off-sites and an annual full-company meet-up.

Paid parental leave. Fullstorians balance the needs of their growing families without the added stress of figuring out work and finances.

Bereavement leave, including miscarriage/pregnancy loss. Take the time to grieve and help your loved ones.