Apply on Employer Site

PennEngineering® · 11 hours ago

Digital Marketing Manager

Doylestown, PA

Full-time

Onsite

Senior Level, Lead/Staff

10+ years exp

PennEngineering is a company focused on innovation and collaboration to improve the world. They are seeking a results-driven Digital Marketing Manager to lead strategic and operational execution of digital marketing initiatives, driving lead generation and customer engagement across global markets.

Industrial Engineering

Growth Opportunities

Hiring Manager

Brittany Specht, SHRM-CP

Responsibilities

Lead the strategic and operational execution of digital marketing initiatives

Build digital programs that drive lead generation, customer engagement, and conversion across global markets

Be responsible for inbound and outbound campaigns, digital activation, paid media, and marketing automation

Work closely with cross-functional teams to ensure digital efforts align with business goals and contribute to brand growth

Own the strategy and execution of paid media campaigns across search, display, social, and programmatic channels

Drive insights through data by building and maintaining dashboards that provide visibility into KPIs and funnel performance

Leverage Marketing tech stack to execute campaigns and manage lead flows

Collaborate with Information Technology developers and digital transformation team to ensure the website is optimized for user experience, lead generation, and brand consistency

Manage the Digital Marketing Specialist, setting priorities, overseeing project deliverables, and establishing best practices

Qualification

Digital Marketing StrategyHubSpotSalesforceGoogle AnalyticsSEO Best PracticesWordPressCampaign Performance OptimizationLead GenerationCommunication SkillsLeadership SkillsCollaboration Skills

Required

Bachelor's Degree in Marketing, Communications, or a related field

10 – 15%+ Travel in the PennEngineering Domestic Footprint

10+ years managing digital marketing programs in a business-to-business (B2B) environment

Strong understanding of lead generation, funnel metrics, and campaign performance optimization

Expert level experience in Hubspot and Salesforce. Demonstrated ability to build automation workflows, landing pages, and digital assets

Experience with WordPress and integrated digital ecosystems

In-depth experience analyzing and optimizing performance of websites, tools, campaigns

Experience launching global and multilingual marketing programs

Expert level experience in Google Analytics, Search Console, SEO best practices, and 6Sense or similar ABM/intent tools

Strategic thinker with strong executional skills

Excellent communication and presentation skills; adept at translating data into compelling narratives

Benefits

Medical & Employer Paid: Dental and Vision

Parental Leave

401k and Employer Match

Paid time off and holidays

Tuition reimbursement

Paid On the Job Training

Performance incentive bonuses

Community Volunteering

Talent Referral Bonus Program

Employee Centric Culture

Company Provided Technology (laptop, phone, monitors for office and home environment)

Company

PennEngineering®

Since our founding in 1942, PennEngineering® has grown to become the premier engineered fastening, installation and wire protection resource worldwide.

Founded in 1942

Danboro, Pennsylvania, USA

1001-5000 employees