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The Points Guy · 2 weeks ago

Ad Ops Specialist | The Points Guy

New York, NY

Full-time

Hybrid

Entry, Mid Level

$62K/yr - $80K/yr

2+ years exp

The Points Guy is a company redefining how travelers engage with brands through premium content and strategic partnerships. The Ad Operations Specialist will manage the end-to-end execution, QA, and optimization of sponsored campaigns across TPG's digital ecosystem, ensuring successful campaign delivery and proactive problem-solving.

Media and EntertainmentPersonal FinanceTravel

Responsibilities

Manage and execute digital advertising campaigns across several partnership teams with minimal supervision

Handle the full campaign lifecycle — from setup and QA to post-launch validation and pacing management

Own launches and removals of sponsored tactics, including: Persisting Banners, Exit Modals, Audience-Based Widgets, Inline Widgets, Featured Card Placements, Top Offers Widget Placements, Right Rail and Leaderboard Displays, Quicklinks, Sponsored Category Page Boosts, Custom Sponsored Hub Pages and TPG App Placements, Paid Social ads associated with partnership campaigns

Ensure that all ad placements go live accurately, on time, and are removed per campaign end dates

Troubleshoot issues related to delivery, pacing, and creative rendering, escalating when necessary

Lead all pre- and post-launch QA processes to ensure functionality, tracking accuracy, and campaign compliance

Own the implementation and verification of impression tags and other third-party tracking across sponsored placements

Partner with internal stakeholders to resolve tag or tracking discrepancies and maintain reporting accuracy

Work proactively with internal teams (Partnerships, Account Management, Product, and Tech) to ensure campaigns are flawlessly executed and optimized

Provide input on client requests, balancing business needs, legal obligations, and technical constraints

Participate in client meetings and partner events as needed to represent the Ad Ops function and strengthen relationships

Support Partnerships with campaign orders, billing reconciliation, and revenue recognition at month-end

Monitor campaign pacing, performance, and delivery, identifying risks or under-performance early

Consolidate and reconcile campaign reporting at the end of each month to support client billing and internal revenue tracking

Share insights around revenue at risk and KPI trends with actionable ideas for optimization

Serve as a go-to resource for tactical execution guidance and best practices within the Ad Ops team

Apply past knowledge of campaign setups and special requests to inform current and future campaign decisions

Support onboarding and mentorship of new hires by sharing workflow expertise and prioritization strategies

Provide feedback in ad development and product meetings, advising on trafficking logistics and potential execution risks

Qualification

Ad OperationsCampaign ManagementDigital AdvertisingGoogle Ad ManagerData AnalysisQuality AssuranceTechnical Problem-SolvingSocial PlatformsCommunication SkillsAttention to DetailCollaborationTime Management

Required

2–4 years of experience in Ad Operations, Campaign Management, or Digital Advertising

Strong attention to detail, organization, and ability to manage multiple campaigns simultaneously under tight deadlines

Thorough understanding of digital media benchmarks, ad trafficking workflows, and QA processes

Proficiency with ad serving and tracking platforms (e.g., Google Ad Manager, Campaign Manager 360)

Advanced Excel skills and strong data analysis abilities to identify issues and optimize performance

Demonstrated ability to work autonomously and make informed decisions in a fast-paced environment

Proven problem-solving skills and ability to anticipate and overcome technical or operational roadblocks

Excellent communication skills — able to translate technical issues into clear, actionable updates for both internal and external stakeholders

Business and technical acumen, with understanding of the full advertising lifecycle from concept to revenue

Preferred

Familiarity with social platforms (Meta, TikTok, etc.) and third-party verification tools

Benefits

Health Insurance Coverage (medical, dental, and vision)

Life Insurance

Short and Long-Term Disability Insurance

Flexible Spending Accounts

Holiday Pay

401(k) with match

Employee Assistance Program

Paid Parental Bonding Benefit Program

Flexible Paid Time Off (PTO): We believe time to rest and recharge is essential. That’s why we offer a generous and flexible PTO policy. Full-time employees accrue 20 days of PTO for a full calendar year annually, with an increase to 25 days after five years of service.