Smalls · 1 month ago
Sr. Innovation Brand Manager
United States
Full-time
Remote
Mid, Senior Level
$120K/yr - $140K/yr
4+ years expSmalls is seeking a highly skilled and experienced Senior Innovation Brand Manager to lead their Innovation Pipeline and ensure they stay at the forefront of the cat space through new product development and go-to-market excellence. The role involves refining the innovation process, managing projects from concept to launch, and leveraging insights to drive brand growth.
Animal FeedFood DeliveryFood ProcessingNutritionPet
Responsibilities
Lead the development of a multi-year innovation strategy, transforming big ideas into real products that cats (and their humans) will love
Own project timelines and budgets, ensuring each initiative ladders up to clear objectives and brand impact
Collaborate across the Innovation pod, made up of leaders across Operations, Brand, Customer Support, Retail, and more
Facilitate regular cross-functional meetings, keeping stakeholders aligned, accountable, and on timeline
Build and reinforce project structure by managing all innovation documentation, tasks, progress, and deliverables in Notion
Write sharp, stellar, insights-driven product briefs that inspire and advance our brand story, while driving measurable results
Partner with Marketing to shape GTM strategies, defining product positioning, audience targeting, and launch moments that make an impact
Leverage customer insights, category trends, and market research to feed the Innovation pipeline and uncover new opportunities
Own post-launch reporting and analysis to evaluate product performance, transforming quantitative and qualitative feedback into learnings and recommendations
Balance brand storytelling with product performance, ensuring every launch strengthens our brand positioning in cat nutrition and cat health, driving both brand equity and business results
Qualification
Required
You have worked 4+ years in product marketing, innovation or brand management
Huge plus if you have CPG experience
You've successfully developed, launched, and optimized new products with measurable impact on revenue and brand growth
You can work cross-functionally with stakeholders at all levels and communicate effectively and with ease
You are highly organized and your attention to detail makes you a strong project manager
You bring a strong point of view while remaining open to input—keeping the team grounded in process and data
You are relentlessly curious and passionate about building new and better products
You're a strategic thinker and a tactical doer, equally comfortable leading a brainstorm or writing a detailed product spec
Preferred
Bonus points if you're skilled at project management in Notion
Benefits
Fully paid Health, Vision, and Dental insurance
4-day work week
Unlimited PTO
Free Product: Free cat food every month
Company
Smalls
Smalls offers high-quality, human-grade cat food made with fresh ingredients.
11-50 employees
H1B Sponsorship
Smalls has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2024 (2)
2022 (2)
2020 (1)
Funding
Current Stage
Growth StageTotal Funding
$28MKey Investors
Left Lane Capital
2023-03-28Series B· $19M
2021-03-14Series A
2020-08-05Series A· $9M
Leadership Team
Matthew Michaelson
Co-Founder & CEO
Recent News
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