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Coalition, Inc. · 1 month ago

Integrated Campaigns Lead

Any location, United States

Full-time

Onsite

Senior Level, Lead/Staff

$128K/yr - $170K/yr

8+ years exp

Coalition is the world's first Active Insurance provider designed to help prevent digital risk before it strikes. The Integrated Campaigns Lead will serve as the primary bridge between Demand Generation and Product Marketing, leading the planning and orchestration of integrated campaigns to engage and convert priority audiences.

Cyber SecurityInformation TechnologyInsuranceInsurTechRisk Management

Responsibilities

Develop, maintain, and operationalize a campaign theme calendar for key audiences with full alignment from Product Marketing and Content

Champion Coalition’s priority audiences by deeply understanding their needs, influencing segmentation strategies, and guiding teams on how to reach them more effectively

Own and execute the multi-channel campaign strategy, setting full-funnel goals and ensuring the right mix of channels to maximize reach and impact

Rally large cross-functional groups—PMM, Content, Creative, Growth, RevOps, and Sales—around unified campaign plans and activations

Optimize channel investment to ensure efficient, high-impact audience engagement

Provide analytics, reporting, and insights to drive continuous campaign improvement

Qualification

Integrated CampaignsDigital MarketingDemand GenerationMulti-channel GTMAudience SegmentationCampaign OrchestrationAnalytics SkillsCampaign Performance ReportingOmnichannel OrchestrationFull-funnel OptimizationProject ManagementCommunication Skills