Talkdesk · 1 day ago
Industry Marketing Manager - Public Sector
United States
Full-time
Remote
Mid Level
$99K/yr - $149K/yr
4+ years expTalkdesk is a leader in cloud contact center solutions, focused on redefining customer experience and championing inclusivity. As an Industry Marketing Manager for the Public Sector, you will lead the go-to-market strategy and messaging for various regulated industries, translating complex needs into compelling narratives that demonstrate Talkdesk's technology advantages.
Artificial Intelligence (AI)Cloud ComputingCRMCustomer ServiceSaaS
Responsibilities
Develop and maintain industry messaging frameworks, positioning guides, and value proposition narratives tailored to government, higher education, utilities, and other regulated segments
Translate industry challenges, regulatory pressures, and operational workflows into standardized use case stories and solution messaging
Create anchor assets and supporting content including solution briefs, presentation decks, landing page copy, customer one-pagers, video scripts, and thought leadership
Partner with sales leadership to deliver sales playbooks, persona-based pitch materials, talk tracks, case studies, and objection handling tools
Lead enablement sessions and provide ongoing content updates to support sales readiness and industry pursuit strategy
Collaborate with campaign marketing to align vertical messaging to campaign objectives, target audiences, and funnel progression
Support Field Marketing by shaping message direction for industry conferences, webinars, and sponsorships while they own execution and logistics
Monitor competitive dynamics, regulatory developments, and market trends to inform positioning and strategic recommendations
Contribute to thought leadership and analyst relations materials that strengthen Talkdesk credibility in public sector and regulated markets
Maintain alignment across marketing, product management, sales, and customer success to ensure messaging consistency
Qualification
Required
4+ years of experience in B2B SaaS marketing, product marketing, industry marketing, or go-to-market strategy roles
Experience marketing technology solutions to government, higher education, utilities, or other regulated industries strongly preferred
Demonstrated ability to craft clear and compelling messaging frameworks, value propositions, and content across multiple formats
Strong understanding of how complex organizations evaluate and adopt enterprise solutions
Skilled communicator able to lead enablement, participate in customer conversations, and represent industry narratives with confidence
Comfortable working in fast-paced environments with multiple internal stakeholders
Have a BA or BS degree
Fluent English speaker and writer
Benefits
Health Insurance : Medical, Dental, Vision, Life and Disability Insurance, Employee Assistance Program (EAP).
Retirement Benefits : 401(k) plan
Paid Time Off : Talkdesk offers an uncapped paid time off program, subject to manager approval and consistent with business needs.
Paid Holidays : Talkdesk offers 14 paid holidays each year.
Paid Sick Leave : Employees have uncapped paid time off, subject to manager approval and consistent with business needs.
Company
Talkdesk
Talkdesk offers an enterprise contact center platform that allows companies to make the customer experience a competitive advantage.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$592.45MKey Investors
Transpose Platform ManagementViking Global InvestorsSalesforce Ventures
2025-09-01Debt Financing· $95M
2021-08-12Series D· $230M
2020-07-23Series C· $143M
Leadership Team
Tiago Paiva
Founder and CEO
Munil Shah
Chief Technology Officer
Recent News
Company data provided by crunchbase