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Lindus Health · 1 month ago

Growth Marketing Manager (Patient Recruitment)

Full-time

Hybrid

Entry, Mid Level

2+ years exp

Lindus Health is transforming the clinical trial landscape by improving patient recruitment for faster access to new treatments. They are seeking a Growth Marketing Manager to own the patient acquisition funnel, using data-driven strategies to enhance enrollment efficiency and optimize conversion rates.

BiotechnologyClinical TrialsHealth CareMedical

Responsibilities

Build and scale patient recruitment engine through data-driven growth strategies, performance marketing, and conversion optimization

Own the entire patient acquisition funnel from demand generation through enrollment conversion

Identify high-performing channels across paid social, paid search, organic social, SEO, and community partnerships to drive qualified patient traffic at scale

Use analytics to identify conversion bottlenecks, run rapid A/B tests across creative and landing pages, optimize user journeys to minimize drop-off, and implement growth loops that accelerate enrollment velocity

Report to the VP of Marketing and collaborate closely with study operations teams to align growth strategies with enrollment capacity and continuously improve campaign performance

Analyze trial inclusion/exclusion criteria to define target audiences and identify optimal acquisition channels

Build channel mix strategies that maximize enrollment efficiency

Launch and optimize end-to-end B2C acquisition campaigns across Meta, TikTok, Google, and Bing

Own targeting, creative testing, budget allocation, and bid optimization to drive qualified patient traffic at the lowest possible CAC

Map the complete user journey from ad click through enrollment

Use analytics to identify friction points and drop-off stages

Run experiments on landing pages, forms, messaging, and process flows to maximize conversion rates and enrollment velocity

Build dashboards to track funnel health and identify optimization opportunities in real-time

Qualification

Growth marketingPerformance marketingConversion optimizationData analysisA/B testingMeta ad platformsDigital acquisition campaignsFunnel metricsHigh agencyCreative approaches

Required

You have 2+ years of growth marketing or performance marketing experience, ideally in healthcare, D2C, or B2C or similar growth exposure through a commercial role in a scaling business

You're highly analytical and fluent in funnel metrics CAC, conversion rates, LTV, drop-off analysis and use data to drive decision-making

You have experience with growth experimentation, A/B testing, and conversion rate optimization

You have high agency, move fast, and aren't afraid to test unconventional channels or creative approaches

You're passionate about our mission: transforming healthcare and accelerating life-saving treatments

You have experience in using the meta ad platforms

Preferred

Experience with clinical trial patient recruitment is a strong plus but not required

You've owned and scaled digital acquisition campaigns end-to-end across Meta, TikTok, and Google Ads with demonstrated ROI improvement

Benefits

$2,000 annual Learning & Development budget for courses, certifications, and conferences

39 days annual leave (27 days PTO + 11 federal holidays + 1 James Lind Day)

[$800 monthly employer contribution for insurance coverage (via Trinet PEO)]

$40 monthly wellness allowance with flexibility on how to spend this, including opting in to a company private health insurance or wellhub https://wellhub.com/en-uk/ membership.

Access to gym and retail discounts through Happl

Monthly lunch vouchers for remote team members

Regular company events and team gatherings (both virtual and in-person)

Charity partnerships and volunteering opportunities with Forward Trust

£1,000 annual Learning & Development budget for courses, certifications, and conferences

39 days annual leave (30 days PTO + 8 bank holidays + 1 James Lind Day)

£60 monthly wellness allowance with flexibility on how to spend this, including opting in to a company private health insurance or wellhub https://wellhub.com/en-uk/ membership.