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Bass Pro Shops · 1 day ago

Lead UX Researcher - Onsite: Springfield, MO.

Springfield, MO

Full-time

Onsite

Senior Level, Lead/Staff

7+ years exp

Bass Pro Shops is seeking a Lead UX Researcher who will work onsite at their corporate office in Springfield, MO. This role is responsible for advancing user research practices and insights that shape enterprise-level digital experiences, collaborating closely with UX designers and cross-functional product teams to enhance the customer journey across ecommerce.

E-CommerceHuntingRetail

Responsibilities

Lead Strategic Research and Deliver Actionable Insights

Spearhead planning, execution, and delivery of advanced research programs that align with business strategy and user needs

Define, scope, and lead large-scale mixed-method research projects (qualitative and quantitative) to uncover deep insights into customer behaviors, motivations, and pain points

Translate complex research findings into clear, actionable recommendations that directly inform product strategy and enterprise initiatives

Champion frameworks such as journey maps, experience models, behavioral segmentation, and UX metrics to connect insights across multiple initiatives

Ensure research deliverables adhere to high standards of rigor, accessibility, and business relevance

Monitor and apply emerging research methodologies and tools to enhance practice and customer understanding

Drive Collaboration, Communication, and Research Influence

Institutionalize user-centered decision-making across product lifecycles through storytelling and evidence-based recommendations

Partner closely with stakeholders to frame business problems and align research strategies with organizational objectives

Collaborate with design, product, engineering, and analytics teams to ensure insights are embedded into roadmaps and solutions

Oversee and delegate work to other researchers, setting priorities, scopes, and quality standards for research deliverables

Mentor junior and mid-level researchers, fostering professional growth, methodological expertise, and impact

Present research insights and domain-level strategies to senior stakeholders and executive audiences

Independently scope and deliver high-impact research projects across multiple initiatives within the domain with minimal direction

Build strong working relationships with other customer insights and analytics teams to ensure consistency and cross-pollination of findings

Strengthen and Develop Research Operations and Frameworks

Lead the evolution and governance of shared research frameworks, repositories, and systems that scale across teams

Drive continuous refinement of research processes and team standards to improve rigor, repeatability, and accessibility

Ensure data, documentation, and insight repositories are maintained and accessible

Vet and manage outside research vendors or contractors as needed to scale capacity or access specialized expertise

Advance Personal and Professional Expertise and Team Growth

Maintain a proactive personal development plan aligned to emerging research methodologies, leadership skills, and technology

Lead learning initiatives within the Digital Experience team, sharing expertise and fostering a culture of curiosity and innovation

Support community-building and cross-functional education in user research

Provide coaching and developmental feedback to researchers, monitoring quality of project work and adherence to standards and practices

All other duties as assigned

Qualification

UX ResearchQualitative ResearchQuantitative ResearchResearch FrameworksStatistical AnalysisUserTestingFigmaAgile MethodologiesLeadershipMentoring

Required

Bachelor's Degree in a related field such as Human-Computer Interaction (HCI), Psychology, Cognitive Science, Anthropology, Information Science, Market Research, or Design

7+ years of applied UX research experience in product or service development, with increasing responsibility and leadership on complex, cross-functional initiatives

Advanced proficiency in qualitative and quantitative research methods, including ethnography, contextual inquiry, surveys, usability testing, and statistical analysis

Strong ability to synthesize insights into compelling narratives that influence strategy, product roadmaps, and design direction

Proven ability to set research vision within a domain and oversee multiple concurrent initiatives with measurable impact

Advanced proficiency with research frameworks and tools (e.g., UserTesting, dscout, Qualtrics, Looker/Tableau, Figma for collaboration)

Skilled in mixed-method approaches and triangulating insights across qualitative, quantitative, and behavioral data sources

Fluent understanding of modern UX design processes and practices, enabling effective collaboration with designers and translation of insights into experience improvements

Demonstrated ability to shape product strategy and business outcomes through evidence-based recommendations

Strong leadership, delegation, and mentoring skills across a team of researchers, with the ability to guide designers in applying evidence to their work

Advanced experience operating within agile and fast-paced product development environments

A strong research portfolio demonstrating complex, end-to-end studies that drove business outcomes and informed product direction

Preferred

Professional certifications such as Certified User Experience Researcher (CUER) from UXPA, Certified Professional in User Experience (CPUX) from UXQB, or Nielsen Norman Group UX Research Certification

Other UX research or specialized training programs (e.g., advanced qualitative/quantitative methods, data science, or behavioral research bootcamps)

Benefits

Enjoy discounts on retail merchandise, our restaurants, world-class resorts and conservation attractions!

Medical

Dental

Vision

Health Savings Account

Flexible Spending Account

Voluntary benefits

401k Retirement Savings

Paid holidays

Paid vacation

Paid sick time

Bass Pro Cares Fund

And more!

Company

Bass Pro Shops

Glassdoor3.5

Your Adventure Starts Here! Find gear for Fishing, Boating, Hunting, Camping, and much more at Bass Pro Shops. It is a sub-organization of Great American Outdoors Group.

Founded in 1972

Springfield, Missouri, USA

10001+ employees