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Heartbeat · 2 weeks ago

Associate Director, Strategy

New York, NY

Full-time

Onsite

Lead/Staff

$105K/yr - $165K/yr

Heartbeat is a full-service agency for healthcare Challenger Brands. They are seeking an Associate Director of Strategy who will manage small projects, develop insights, and formulate strategic recommendations for clients.

AdvertisingMarketing

Culture & Values

Responsibilities

As needed, contributing to the development of project-assigned analysts

Managing small, non-complex projects independently and successfully

Managing internal relationships with other departments, identifying opportunities for efficiencies in working relationships and cross-departmental processes and hand-offs (e.g. Creative, Client Services, Media, Program Management, and Technology)

Collecting and synthesizing data with or without analyst support

Planning, organizing and delivering complete pieces of analyses

Developing meaningful or noteworthy insights

Formulating strategic recommendations ranging from brand positioning, marketing strategy and digital engagement strategy

Presenting findings to internal teams and clients

Qualification

Analytical thinkingStructured problem solvingSecondary research skillsPrimary research skillsDigital channel familiarityDigital analytics toolsClient relationship managementHealthcare experience

Required

Strong analytical/logical thinking

Structured problem solving approach to address complex strategic/management issues

Secondary research skills (both quantitative and qualitative; experience in researching and analyzing markets, customer segments, products/services, and competitor profiles; familiarity with internet sector statistics and trends)

Primary research skills (experience in designing interview formats and questionnaires, conducting interviews, facilitating focus groups)

Familiarity with different digital channels (e.g., web, mobile, CRM, social media, search)

Familiarity with digital analytics tools (e.g., Google Analytics, online buzz monitoring)

Developing action-oriented strategies that provide the foundation for execution; experience with implementation-oriented projects

Client relationship development and management