TerraFirma · 1 month ago
Brand & Marketing Lead
Robot Ranch (Austin,TX)
Full-time
Onsite
Mid, Senior Level
3+ years expTerraFirma is redefining how the world moves earth for construction, founded by former SpaceX engineers. The Brand and Marketing Lead will define the company's narrative, manage the marketing budget, and orchestrate major company moments while working closely with the CEO to position TerraFirma as a leader in construction automation.
Responsibilities
Own TerraFirma’s brand, narrative, and channel strategy, ensuring consistency and a high quality bar
Own the marketing budget and build the function through contractors, agencies, and eventual hires
Plan and execute major announcements and launches across press, social, and owned channels
Drive CEO and founder amplification through podcasts, interviews, speaking, and earned media
Translate technical work into stories that attract talent, partners, customers, and investors
Qualification
Required
3 or more years of experience in brand, marketing, creative direction, communications, or related roles
Proven experience owning brand or marketing strategy end to end
Experience managing budgets and external partners (agencies, contractors, freelancers)
Demonstrated success launching campaigns, announcements, or brands
Strong understanding of modern media, social platforms, and distribution
Experience working in or adjacent to technical, industrial, or hardware driven companies
Must be willing to work on site in Austin, TX
Comfortable operating in a fast paced, scrappy startup environment
Willing to work irregular hours around launches, announcements, and critical moments
Portfolio, campaigns, or brands you have built are required (not just a resume)
Preferred
Experience in robotics, construction, aerospace, defense, or deep tech
A strong network across media, creators, and brand agencies
Ability to direct production without needing to personally shoot or edit
Evidence of building cultural relevance around technical products
Benefits
Equity in TerraFirma
Relocation packages are available to help cover moving costs, if applicable
Company
TerraFirma
At TerraFirma, we’re redefining how the world moves earth for construction.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase