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Mattel, Inc. · 19 hours ago

Sr Manager, Brand Strategy & Activation - UNO

El Segundo, CA

Full-time

Onsite

Senior Level, Lead/Staff

$146K/yr - $182K/yr

8+ years exp

Mattel, Inc. is a leading global toy and family entertainment company. The Sr Manager, Brand Strategy & Activation will define long-term brand equity and positioning while developing and executing strategies to grow brand awareness and engage fans across multiple categories.

Consumer GoodsManufacturingOnline GamesPC GamesToys

Responsibilities

Responsible for the brand DNA including driving long-term strategy & vision, mission, and positioning

Drive brand strategy across all categories (toys and non-toy CP) and partner with LOBs to ensure brand cohesion

Lead consumer insights work to inform equity and purpose

Develop portfolio strategy (where the brand shows up, from toys to publishing to apparel)

Establish global brand guardrails (visual identity, tone, messaging pillars)

Partner with Franchise Marketing to ensure IP consistency across entertainment, licensing, and retail and ensure brand & strategy fit for franchise partnerships, etc

Partner with Toy Development to ensure toy lines reflect the brand strategies, focus areas & deliver on the brand promise

Partner with Brand Creative to deliver all assets

Drive demand creation, social strategy & content strategies to maximize engagement across audiences, in partnership with Content teams & platform/media teams

Qualification

Brand marketingConsumer insightsStrategic thinkingPortfolio managementFinancial acumenCross-functional leadershipCommunication skills

Required

8+ years (6 years with MBA) experience in brand marketing (on brand or agency side), franchise management/marketing, content marketing, or purpose-driven strategy/marketing

Experience managing a portfolio spanning multiple categories (toys, apparel, publishing, etc.)

Strategic thinking Ability to define brand vision and multi-year roadmaps

Consumer insights & research Strong understanding of consumer psychology, brand equity drivers, and cultural trends. Ability to synthesize data and pull insights to create recommendations

Thorough understanding of marketing mix and KPIs

Portfolio management Balancing toys and non-toy CP categories under a unified brand

Cross-functional leadership Skilled at influencing Design, Product, Marketing, and Franchise teams without direct authority

Financial acumen Experience with P&L at the brand or category level

Communication skills Excellent at storytelling, presentations, and influencing senior leadership. Strong PowerPoint creation and presentation skills, proficiency in Outlook, Word and Excel