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Centene Corporation · 10 hours ago

Senior Marketing Performance Analyst

Missouri, United States

Full-time

Hybrid

Mid, Senior Level

$69K/yr - $124K/yr

5+ years exp

Centene Corporation is transforming the health of communities across the United States, and they are seeking a Senior Marketing Performance Analyst to drive analytics and insights related to Medicaid, Marketplace, or Medicare programs. The role involves measuring key performance indicators, managing operational dashboards, and providing insights to improve marketing effectiveness and consumer acquisition.

Hospital & Health Care

Responsibilities

Measures key performance indicators for marketing execution and identifies optimization opportunities

Builds and manages operational dashboards to help product & business development teams understand the end-to-end performance

Creates analysis to provide insights that moves beyond an explanation of ‘what happened’ to ‘what is important,’ ‘why it happened’ and ‘what should be done’

Drives consumer and market insights to inform consumer segmentation, journey mapping, content marketing and omni channel campaign execution for specific product portfolio

Defines metrics & indicators to measure effectiveness of any external strategic partnerships for programs and related initiatives

Identifies opportunities to reach consumers through cohesive omni channel experiences that increases consumer acquisition and retention for product portfolio

Designs and executes consumer data acquisition through surveys, focus groups, opinion polls etc

Analyzes and generates campaign performance insights from Media Mix Modeling analytics provided by agency partners to maximize Media ROI by optimizing resource allocation

Forecasts product portfolio demands to ensure it meets margin and growth targets

Forecasts audience and campaign performance to provide optimization diagnostics

Maintains strong familiarity with competitive landscape and healthcare market trends by conducting benchmark analysis and identifies product differentiation opportunities

Performs other duties as assigned

Complies with all policies and standards