Anti-Defamation League · 1 month ago
Influencer and Paid Media Strategist
US
Full-time
Hybrid
Mid Level
$90K/yr - $105K/yrThe Anti-Defamation League is the leading anti-hate organization in the world, dedicated to fighting antisemitism and bias. They are seeking an Influencer and Paid Media Strategist to expand their reach and manage influencer programs while optimizing paid campaigns across various social media platforms.
AdvocacyNon Profit
Responsibilities
Collaborate on the strategy and growth of the Digital Leadership Council (DLC) by overseeing the entire lifecycle of creator partnerships, from recruitment and onboarding to briefing, relationship management, content toolkit development and post-campaign reporting
Participate in the development of search-driven influencer strategies and always-on content planning to fuel discovery and conversion
Help create holistic campaign strategies that integrate influencer, earned media, social conversation, and experiential activations
Direct the end-to-end execution of paid media campaigns across all social channels, owning campaign setup, budget management, A/B testing, and performance analysis to deliver actionable insights and maximize ROI
Orchestrate the planning and on-site execution of key events, including DLC meetups and major conferences, managing all logistics, vendor relationships, and the rapid capture and deployment of live content
Serve as the steward for brand integrity across all activations, upholding the organizational voice while enforcing brand safety, platform policies, and accessibility best practices
Function as a key integrator, partnering with internal teams (Communications, Marketing Legal, Development) and external agencies to ensure that influencer, paid, and event strategies are aligned with broader organizational goals and messaging
Qualification
Required
Hands-on expertise with Meta Ads (Facebook and Instagram), LinkedIn Campaign Manager, TikTok Ads Manager, Social analytics and listening tools
Strong analytical and storytelling skills: ability to translate data into clear insights and creative action
Excellent writing, briefing, and communication skills; meticulous organization and documentation
Experience collaborating with agencies and vendors; confident reviewing media plans and optimizing toward performance goals
Proven experience managing creator programs or councils (DLC-equivalent), including contracts, briefs, deliverables, and measurement
Demonstrated event production skills: planning, vendor coordination, run-of-show creation, on-site execution, and live social content capture
Significant years' experience across influencer marketing, paid social buying, and social analytics with demonstrable creativity in concepting campaigns, briefs, and content frameworks that resonate across platforms and audiences
Willingness to travel for key events and DLC activations, as needed
Bachelor's degree in communications, or related field, or equivalent experience required
Preferred
Experience with social listening, brand safety tools, influencer discovery platforms, and data pipelines/connectors, preferred
Light creative/editing skills (e.g., Canva, Adobe Express, CapCut) to adapt assets for paid and creator use a plus
Knowledge of ADL's issues space and social media landscape
Company
Anti-Defamation League
ADL is a leading anti-hate organization that was founded in 1913 in response to an escalating climate of antisemitism and bigotry.
Founded in 1913
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Clifford Schechter
Senior Adviser to the CEO
Stacy Kass
Vice President, Philanthropic Partnerships
Recent News
Business – Latest Financial & Stock Market News | New York Post
2025-10-31
2025-10-02
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