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WHOOP · 10 hours ago

Director of Marketing Analytics

Boston, MA

Full-time

Onsite

Director/Executive

$190K/yr - $230K/yr

10+ years exp

WHOOP is on a mission to unlock human performance and healthspan, empowering members through a deeper understanding of their bodies. The Director of Marketing Analytics will lead a team of analysts and data scientists to shape WHOOP's marketing strategy through data-driven insights and collaboration with various marketing stakeholders.

Consumer ElectronicsFitnessSportsWearablesWellness

Responsibilities

Lead and grow a high-performing Marketing Analytics organization: build and mentor a team of analysts and data scientists who support all facets of the Marketing organization. Foster a culture of analytical rigor, continuous learning, and collaboration

Build a unified view of omni-channel marketing performance: create and maintain executive-level reporting and narrative of how WHOOP’s marketing engine is performing across DTC, Wholesale, Paid Media, Brand, and Lifecycle. Surface insights linking spend to outcomes like LTV, incremental lift, and long-term member value

Partner as a strategic thought leader with senior marketing stakeholders: provide data-driven guidance on spend allocation, creative effectiveness, channel mix, targeting, and market expansion

Own measurement and experimentation strategy: oversee marketing incrementality testing, media lift studies, creative experimentation, lifecycle testing, and attribution frameworks. Guide data scientists on advanced modeling (LTV prediction, MMM, churn modeling, personalization)

Champion data quality, standardization, and storytelling: ensure marketing and performance data is harmonized across platforms, geographies, campaigns, and funnels. Translate complex results into clear, actionable recommendations for executives

Foster cross-functional collaboration: work alongside Product, Engineering, Creative, Data Engineering, and Lifecycle teams to ensure data infrastructure, experimentation tooling, attribution, and reporting enable rapid iteration and long-term strategy

Qualification

Marketing analyticsData scienceTeam managementConsumer marketing measurementAnalytics methodsSQL proficiencyCoaching talentCross-functional collaboration

Required

10+ years of experience in marketing analytics, growth analytics, data science, or related quantitative field, with 3–5+ years managing high-performing analytics teams

Deep expertise in consumer marketing measurement across acquisition, media, brand, creative, and lifecycle channels

Proven track record building scalable analytics functions, including modeling, experimentation, forecasting, and executive reporting

Strong command of analytics and measurement methods: incrementality testing, MMM, LTV modeling, segmentation, predictive analytics, experimentation frameworks

Exceptional ability to synthesize complex data and translate into strategic, actionable recommendations for senior leadership

Experience partnering with multidisciplinary marketing teams in a fast-paced, high-growth environment

High proficiency in SQL; familiarity with data and analytics tools (e.g. Snowflake, dbt, BI/visualization, experimentation platforms)

Passion for coaching and developing analytical talent, fostering collaborative working culture