Cortica · 6 days ago
Performance Marketing Manager (Remote)
United States
Full-time
Remote
Senior Level
$101K/yr - $126K/yr
6+ years expCortica is a rapidly growing healthcare company pioneering a unique approach to treating children with autism. The Performance Marketing Manager will lead the strategy and execution of digital marketing channels to achieve customer acquisition and engagement goals, focusing on maximizing ROI and driving scalable growth across platforms.
Health CareHospitalNeuroscienceTherapeutics
Responsibilities
Develop and execute the overall digital performance marketing strategy across paid search (SEM), paid social, display, programmatic, affiliate, and emerging channels to drive patient acquisition, engagement, and conversion across a diverse range of channels
Oversee end-to-end campaign planning, budgeting, implementation, and optimization to meet performance KPIs such as CAC, ROAS, and conversion rates
Establish and manage comprehensive digital marketing budgets, ensuring efficient allocation of resources to meet both organizational and center-specific targets
Guide website content, design, and user experience initiatives to create seamless digital journeys that boost engagement and conversions
Lead efforts to implement SEO best practices, elevating search engine rankings and driving sustainable organic traffic growth
Oversee data-driven email marketing for healthcare providers and lead-nurturing campaigns designed to increase referrals and establish long-term partnerships
Utilize analytics tools (e.g., Google Analytics, Google Tag Manager, Salesforce, PowerBI) to monitor performance, derive actionable insights, and continuously refine digital strategies
Stay ahead of digital trends and emerging technologies, spearheading the adoption of innovative approaches and cutting-edge tools, including AI and Marketing automation, to maintain competitive advantage
Qualification
Required
6+ years of experience in digital marketing, preferably with multi-unit and/or healthcare experience
Bachelor's degree in Marketing, Business, or related field (or equivalent experience)
Proven expertise in leading and scaling digital marketing efforts across multiple channels, including Google Ads, Meta (Facebook/Instagram), YouTube, LinkedIn, Programmatic, and more
Strong command of SEO, PPC advertising, social media marketing, and analytics
Advanced experience in digital marketing tools, including Google Analytics, A/B testing tools, CRM systems, and campaign management platforms
Extensive experience with excel required for reporting purposes
Ability to interpret data, make data-driven decisions, and pivot strategy to improve performance and optimize ROI
Demonstrated experience with conversion rate optimization and digital marketing funnel management
Advanced knowledge of emerging digital marketing trends and technologies
Preferred
Agency background a plus
Benefits
Medical, dental, and vision insurance
A 401(k) plan with company matching and rapid vesting
Paid holidays and wellness days
Life insurance
Disability insurance options
Tuition reimbursements for professional development and continuing education
Referral bonuses
Company
Cortica
Cortica provides neurological therapies for children with autism and other developmental differences.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$255MKey Investors
CVS Health VenturesAutism Impact FundLongitude Capital
2024-11-20Series Unknown· $80M
2023-10-03Series D· $40M
2023-04-17Series D· $75M
Leadership Team
Suzanne Goh
Founder and Chief Medical Officer
Recent News
Company data provided by crunchbase