Helio Outdoors · 1 month ago
Digital Experience & Social Media Manager
Stoughton, MA
Full-time
Onsite
Mid Level
4+ years expHelio Outdoors is a modern outdoor brand with a rich history, aiming to innovate and energize the outdoor space. The Digital Experience & Social Media Manager will drive digital engagement and manage social media strategies to support corporate objectives and enhance brand awareness.
Retail
Responsibilities
Responsible for routine website CMS management
Manage CRM platforms for Helio brands, including campaign development and deployment in concert with agency content teams
Own and manage the ecosystem of user-reviews and syndication, including management of Bazaarvoice (and others) and coordination with sales coordinators on new product and retailer-specific review requirements
Serve as primary in-house conduit between sales team and agency to manage online asset needs, including product images, online content/merchandising, and other creative images
Create and schedule site updates and edits through website back-end
Collaborate with Sales and Operations to establish and manage product availability
Responsible for website promotional updates, including testing, creating onsite promotional banners, and ensuring all supporting content is ready for launch
Support creation and management of online content for Amazon, Walmart, various Clubs, and direct-to-consumer pages
Manage video/motion designer and video content for Amazon, Walmart, Clubs, and D2C
Manage designers to create and update online content for Amazon, Walmart, Clubs, and D2C
Manage website updates and help build out the site including product images, copy, content, categories, inventory, and overall design and maintenance
D2C website updates and promotions
Site email creation, communication design, and implementation
Site addition of new items
Create and design various content for digital collateral
Ensure projects are completed with high quality and on schedule
Follow brand guidelines to establish creative cohesion
Prioritize and manage multiple projects within design specifications and budget restrictions
Perform retouching and manipulation of images
Work with a wide range of media and use graphic design software
Provide weekly report to Marketing and Sales on initiatives for social media and e-commerce
Develop and execute social media strategies aligned with marketing objectives
Manage all Helio Outdoors social media platforms (Instagram, Facebook, TikTok, LinkedIn, etc.)
Create, schedule, and publish engaging content across channels
Monitor social media trends and competitor activity to optimize engagement
Respond to comments and messages to maintain community engagement
Track and report social media performance metrics and adjust strategies accordingly
Collaborate with influencers and brand ambassadors to expand reach
Ensure brand consistency across all social media content
Qualification
Required
Bachelor's degree
Minimum of four (4) years prior experience in digital marketing, web content management, and social media management
Expert level skill set with Adobe Creative Suite
Intermediate skill level with HTML
Experience managing various social media platforms
Excellent computer skills – high proficiency in Microsoft Office (Excel/Word/PowerPoint)
Project management experience and deadline-driven
High attention to detail and accuracy
Excellent verbal and written communication skills
Preferred
Experience with Artificial Intelligence (AI) tools and techniques a plus
Company
Helio Outdoors
Helio Outdoors is dedicated to creating high-quality products that enhance outdoor adventures — from relaxing by the pool and learning to swim, to riding a towable on the lake and snowshoeing through winter trails Born from a passion for exploration, Helio Outdoors brings together five brands—Aqua, Airhead, Yukon Charlie’s, Inyo, and Pureline—to craft equipment built for performance, durability, and fun.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase