Team One · 2 weeks ago
Senior Media Planner, Programmatic
Atlanta, GA
Full-time
Hybrid
Mid, Senior Level
$60K/yr - $91K/yr
4+ years expTeam One is a fully integrated media, digital, and communications agency that helps luxury brands thrive. As a Senior Media Planner, Programmatic, you will develop and optimize programmatic media plans, collaborating with internal teams and platform vendors to drive meaningful outcomes for clients in the luxury automotive sector.
AdvertisingCRMMarketingSocial Media Marketing
Responsibilities
Develop full-funnel programmatic media plans, including strategy, audience recommendations, budget allocation, inventory selection, and KPIs
Lead campaign briefing, setup, forecasting, pacing, and optimization workflows in partnership with activation teams
Evaluate and recommend audience segmentation strategies, leveraging 1P/2P/3P data, contextual opportunities, and platform-native solutions
Collaborate with analytics and insights teams to define measurement frameworks, testing roadmaps, and learning agendas
Analyze campaign results and generate actionable insights that shape ongoing strategy
Provide thoughtful guidance on channel roles, programmatic trends, and emerging technologies
Partner with creative, account, and production teams to ensure alignment on messaging, placements, and deliverables
Lead communication with platform partners (DV360, The Trade Desk, Amazon DSP, etc.) to stay ahead of innovations and competitive intelligence
QA all programmatic media plans and deliverables, ensuring accuracy, consistency, and excellence
Present strategic recommendations, insights, and results to internal teams and client stakeholders
Support junior team members through guidance, mentorship, and performance feedback
Qualification
Required
Bachelor's degree in Marketing, Advertising, Communications, or related field
4-6+ years of experience in digital media planning, with at least 3 years focused specifically on programmatic media
Strong understanding of DSPs (DV360, TTD, Amazon, Yahoo DSP, etc.) and programmatic buying mechanics (PMPs, PG, RTB, auction dynamics)
Experience developing strategies for audience targeting, data activation, measurement, and attribution
Ability to analyze performance data and synthesize into clear insights and recommendations
Strong cross-channel understanding of display, video, CTV, audio, native, and emerging programmatic formats
Excellent communication, presentation, and storytelling skills
Ability to manage multiple projects in a fast-paced environment with attention to detail
Familiarity with ad serving, measurement, and verification tools (DCM/CM360, MOAT, IAS, GA/GA4, Adobe, etc.)
Proficiency in Excel, PowerPoint, and project management workflows
Preferred
Experience working with luxury, automotive, or premium brands is a plus
Hands-on-keyboard DSP experience
Google Marketing Platform or Trade Desk Certifications
Experience with brand lift studies, MMM, MTA, or advanced analytics
Exposure to identity solutions, clean rooms, or privacy-safe data models
Experience with automation/bulk sheets for optimization, reporting, and trafficking efficiencies
Experience with DCO at scale
Regional media planning experience
Benefits
Medical / dental / vision insurance
401(k) with company matching
Unlimited PTO
Generous paid parental leave
Tuition reimbursement
Family forming assistance reimbursement
Pet adoption assistance + “pawternity” leave
Company
Team One
Team One is a fully integrated advertising agency headquartered in Los Angeles.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Julie Michael
Chief Executive Officer
Kyle Acquistapace
Executive Director, Idea Communication
Recent News
2025-11-04
Metabo HPT (Koki Holdings America)
2025-10-27
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