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Fingerpaint Group · 8 hours ago

Director, Engagement Strategy

Cedar Knolls, NJ

Full-time

Hybrid

Director/Executive

7+ years exp

Fingerpaint Group is a health and wellness agency driven by a collective spirit of possibility. They are seeking a Director of Engagement Strategy to lead the development and execution of engagement strategies that drive measurable results for clients in the healthcare industry.

AdvertisingBrand MarketingWeb Design

Growth Opportunities

Responsibilities

Lead the engagement planning and execution efforts across select brands, building journey-based ecosystems of connected experiences that bring the brand’s story to life for customers

Lead brand planning efforts across clients, from leading brainstorms to final client presentations

Guide the internal and external brand teams, from concept to execution, on the development of key tactical programs

Partner with digital strategy and analytics to develop and execute robust measurement and optimization plans

Serve as a key member of brand core teams, driving stand-out client relationships and shaping internal team excellence

Horizon scan to identify emerging trends and technologies that can be leveraged internally and with clients

Actively participate in new business efforts, as necessary

Qualification

Healthcare marketingDigital tactics executionMicrosoft OfficeVirtual whiteboard technologyInnovationTechnologyInterpersonal skillsCommunication skillsPresentation skills

Required

7-10 years of healthcare marketing experience (pharmaceutical marketing agency experience strongly preferred), stretching across HCP and patient-focused businesses

Experience conceptualizing and executing core digital tactics (ex. IVAs, CRM campaigns, app development, etc.)

Strong interpersonal, communication, and presentation skills

Experience and success in developing and conducting cross-functional workshops

Deep proficiency in Microsoft Office and virtual whiteboard technology (Miro and/or Mural)

Passion for innovation and technology and how those things can impact the lives of patients and those who care for them