JND Inc. · 1 month ago
Senior Analytics Manager (16262-1)
Englewood Cliffs, NJ
Full-time
Hybrid
Senior Level, Lead/Staff
$45/hr - $48/hr
8+ years expJND Inc. is a global industry leader seeking a Senior Analytics Manager to define and manage paid media analytics, insights, and reporting that support marketing objectives. The role involves leading the analysis of marketing/media reports and providing actionable insights to enhance customer acquisition and brand health.
Information TechnologySoftware
Responsibilities
Define and manage paid media analytics, insights and reporting that support our marketing objectives and strategies, in order to make better informed decisions on a timely basis
Lead the analysis and development of executive-friendly marketing/media reports, clearly and concisely communicating program and channel performance/progress against goals (e.g. ongoing campaign highlights, post-mortem reports, deeper ad-hoc analysis—market-share/paid media impact reports). This across HE LOB (full funnel digital meda) and Performance Marketing (PLA and text search) as well as coordinating a monthly tracker for retail media inputs across accounts (Walmart, Best Buy, Costco, Amazon, Sam’s/BJs, regionals)
Provide compelling, action-oriented insights and takeaways across a full funnel paid media strategy (awareness, consideration, lower funnel conversion) to lead to better customer acquisition, brand health, S.com conversion, S.com Traffic, and offline contribution of our media channels)
Lead the development of automated and systemized methods to more efficiently incorporate data and learnings into reports (i.e. exporting data and charts/graphs directly into management decks)
Drive sophisticated analyses and insights to visualize, interpret and “story-tell” data and learnings (e.g. SOV, Market Share/Spend, Paid Media Conversion, MMM/MTA)
Develop and maintain a robust measurement framework to track the effectiveness of media campaigns and investment, including ROI and S.com Traffic/revenue metrics. Create reporting framework that effectively captures program performance and produces actionable run-of-business channel optimizations
Partner closely with IM Paid Media and Paid Media AOR, to identify ongoing targets for each dimension of the business and integrate product investments and the resulting impact on the business
Work closely with the PCG Analytics’ Team and Big data team (as needed) to align on the proper tagging strategies and tools to track key performance indicators (KPIs)
Lead MMM/MTA requirements, report-outs and optimizations. Apply findings to SEA business and future planning efforts as well as champion findings internally across teams and leadership
Qualification
Required
A Bachelor's degree or higher in Marketing or other related fields
A minimum of 8+ years of media data, analytics and insights experience (paid search/ social, display, affiliate marketing and ecommerce/CPG)
Heavily knowledgeable with direct, working-level experience in developing reporting, measurement and insights across full-funnel media campaigns and programs
Direct experience standing up MMM/MTA measurement and the understanding of the components and metrics of MMM/MTA—must demonstrate this knowledge and experience
A positive “all-hands-on-deck” attitude and willingness to get the job done
Passion for problem solving, critical thinking and digging into data and analytics to identify solutions and areas of optimization
Benefits
Medical Insurance (Health, Dental & Vision)
Paid Time Off
401K
H1B/Green Card Sponsorship for qualified employee
Hands-on experience at global industry leader Samsung
Opportunities for career advancement
Company
JND Inc.
We have been serving the IT community with innovative software technology to help clients successfully develop mobile software for the world market.
51-200 employees
H1B Sponsorship
JND Inc. has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (8)
2024 (7)
2022 (1)
2020 (5)
Funding
Current Stage
Growth StageCompany data provided by crunchbase