Multimedia Producer, Lifestyle Brands jobs in United States
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USA TODAY Co., Inc. ยท 11 hours ago

Multimedia Producer, Lifestyle Brands

USA TODAY Co., Inc. is a diversified media company dedicated to empowering communities through high-quality journalism and digital marketing solutions. They are seeking a Multimedia Producer to support video and audio storytelling for lifestyle and news-adjacent brands, focusing on content creation, social media strategy, and collaboration with various teams.

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Responsibilities

Produce scripts, articles, and videos aligned with editorial and brand strategy of our lifestyle brands and series
Manage Humankind and USA TODAY Pets social platforms (primarily Instagram and Facebook) to drive engagement and audience growth
Approve and maintain consistent social language across platforms
Pitch and execute cross-platform collaborations and evergreen content
Analyze performance metrics and optimize workflows using tools like True Anthem and Parsley
Collaborate with editorial, visual, and multimedia teams on high-impact storytelling and project delivery across the USA TODAY Network
Coordinate and optimize content publishing processes across platforms; train team members on social workflows and best practices
Assist with breaking news coverage and special projects as needed; video editing and field production may be required occasionally
Represent the multimedia team in planning meetings with the newsroom and audience groups

Qualification

Digital video productionSocial media strategyContent strategyAdobe Creative SuiteSEO best practicesEditorial judgmentAudio productionCollaborationProject management

Required

Bachelor's or master's degree in communications, journalism, or a related field, or equivalent combination of education and experience
5+ years of professional experience in social media strategy and digital video production
In-depth experience in all editorial and production aspects of premium digital video
Working knowledge of audio production and storytelling best practices
Experience producing video for digital platforms in multiple formats
Strong writing, editorial judgment, and content strategy skills
Familiarity with tools such as True Anthem, Parsley reports, and CMS systems
Understanding of SEO best practices and analytics for social performance
Ability to lead projects and collaborate across teams

Company

USA TODAY Co., Inc.

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USA TODAY Co., Inc.

Funding

Current Stage
Late Stage

Leadership Team

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Michelle Crossman
Manager of Columbus Magazines Group- Columbus Monthly, Columbus CEO, Columbus Weddings
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Mike Reed
Chairman / CEO
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