Apply on Employer Site

Zefr · 1 month ago

Senior Social Media and Content Marketing Manager

New York City, NY

Full-time

Hybrid

Mid, Senior Level

$110K/yr - $130K/yr

7+ years exp

Zefr is the leading global technology company enabling responsible marketing in walled garden social environments. The Senior Social Media and Content Marketing Manager will lead the brand strategy through storytelling and integrated marketing campaigns, focusing on social media, content marketing, and creative execution.

AdvertisingEnterprise SoftwareInternetMarketingVideoVideo Advertising

Work & Life Balance

Responsibilities

Develop and execute integrated brand marketing campaigns across digital, social, and paid media channels

Lead Zefr’s content marketing strategy, overseeing the company blog, newsletter, and editorial calendar

Write and edit high-quality, on-brand copy for campaigns, website, social media, and thought leadership content

Manage the company’s social media presence, including strategy, content creation, and community engagement

Oversee paid media planning and execution to optimize reach, engagement, and ROI

Collaborate with the Event Marketing Lead to ensure brand consistency across live and digital activations

Partner with Product Marketing and Sales to translate business priorities into compelling creative campaigns

Manage agency and freelancer relationships to scale content and creative output

Track and analyze brand performance, content engagement, and campaign results to inform strategy

Stay up to date on social, content, and paid media trends to continuously evolve Zefr’s brand marketing approach

Qualification

Brand marketingContent marketingDigital marketingStrategic thinkingData-driven mindsetProject managementStorytelling skillsAgency managementCreative directionCross-functional collaboration