Vertex Inc. · 8 hours ago
Senior Manager, Technology Partner Marketing
Vertex Inc. is a global leader in technology solutions, and they are seeking a Senior Manager of Technology Partner Marketing. This role is responsible for driving co-marketing strategies with technology partners, overseeing joint go-to-market planning, and leading a team to maximize campaign effectiveness and support localization initiatives.
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Responsibilities
Define and lead co-marketing strategies for technology partners, aligning with global demand and sales priorities
Focus on priority technology partners, with scalable motions for secondary as needed
Lead joint GTM planning with partner sales leaders and ecosystem executives to synchronize marketing calendars, investments, and shared KPIs
Translate corporate and solution messaging into partner-ready narratives and 'better together' plays
Develop and maintain 1:1 relationships with key marketers for priority partners
Oversee co-marketing campaign execution, including joint digital activations, events, webinars, executive sessions, content syndication, and thought leadership programs
Ensure campaigns are executed on time and deliver measurable pipeline impact
Lead, mentor, and manage Partner Marketers aligned to technology partner ecosystems, building repeatable frameworks, playbooks, and templates for partner co-marketing execution
Act as the escalation point for campaign prioritization, co-branding approvals, and MDF allocation decisions
Track and report performance across partner campaigns (pipeline contribution, MQLs, MDF ROI)
Apply AI and analytics to optimize targeting, budget allocation, and campaign performance in real time
Maintain feedback loops with partners, Sales, and Field teams to continuously improve joint programs
Qualification
Required
Proven experience leading global partner marketing strategies for technology partners
Expertise in managing multi-touch campaigns (digital, events, co-branded content, webinars)
Strong ability to translate demand strategy/plans into joint partner-ready plays
Team leadership and stakeholder collaboration across Sales, Alliances, Field, and Marketing Ops
Skilled communicator, comfortable influencing partner executives and internal stakeholders
Data & AI-driven optimization: pipeline attribution, campaign ROI analysis, MDF effectiveness tracking
Proficient in leveraging AI/automation for targeting, budget allocation, and campaign personalization
Strong analytical skills to identify high-performing plays and recommend scalable best practices
Experience driving the adoption of new processes, tools, and workflows across global teams
Bachelor's degree required
Preferred
advanced degree in marketing, business, or related field
Benefits
Vertex Bonus Plan (VOB)
Role-specific sales commission/bonus
Equity grants
Company
Vertex Inc.
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H1B Sponsorship
Vertex Inc. has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (27)
2024 (18)
2023 (7)
2022 (13)
2021 (5)
2020 (7)
Funding
Current Stage
Public CompanyTotal Funding
$345M2024-04-23Post Ipo Debt· $345M
2020-07-29IPO
Recent News
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