Pottery Barn Kids · 3 days ago
Manager, Public Relations/Partnerships - Pottery Barn Kids & Teen
Williams-Sonoma, Inc. is seeking a Public Relations Manager to serve the Pottery Barn Kids and Pottery Barn Teen brands. The Public Relations Manager will be responsible for overseeing brand collaborations, executing celebrity partnerships, creating the brands' PR strategies and acting as primary contact for all media inquiries.
FurnitureHome DecorProduct Design
Responsibilities
Manage all aspects of brand collaborations, from initial outreach to contract negotiation to project management to launch, all the while ensuring consistency with brand values and objectives. A meticulous attention to detail is imperative
Evaluate opportunities for collaborations, proactively pitch both celebrity partners and brand collaborations on an on-going basis
Create and manage PR budgets for the fiscal year that strategically align to the brands’ initiatives. Maximize budget efficiency to deliver cost savings wherever possible
Lead the creation of compelling press materials, including press releases, media kits, executive quotes and pitches that further the brand voice and vision
Monitor and analyze media coverage, providing insights and recommendations to refine PR strategies
Oversee and coordinate media sample and image requests in partnership with the Sr. PR Coordinator
Act as company spokesperson for media opportunities when appropriate
Mentor and develop junior PR team members, fostering a collaborative and innovative work environment
Partner closely with Corporate Communications and Legal on any crisis communication on an as-needed basis
Foster relationships with national press, including digital, print and broadcast outlets
Plan seasonal press strategies and media previews
Work closely with cross channel partners on all brand partnerships, key PR initiatives and celebrity makeover launches
Lead the creation of compelling press materials, including press releases, media kits, and pitches that align with our brand voice and vision
Develop compelling PR recaps to showcase weekly, quarterly and yearly results
Qualification
Required
A minimum of 8 plus years' experience in partnerships, consumer public relations and the retail sector
Excellent communicator with experience serving as a company spokesperson
Established relationships with top-level media contacts
Expertise at project management for partnerships, media relations, event planning, public relations writing, and budget planning and forecasting
Flexible and creative self-starter who is able to work within an entrepreneurial environment and manage multiple projects at once
8 years' experience, preferably with both agency and in-house teams
Proven ability to advise cross functional partner communications strategy aligned to business objectives
Comfort and experience working closely with executive management team
Experience with media relations
Independent, self-sufficient work ethic
Exceptional initiative & follow-through skills
Creative, strategic and analytical thinking
Thoughtful leadership, both within PR discipline and with the business at large
Ability to act as primary company spokesperson; comfortable and skilled in both broadcast and print media interviews
Strong consumer media relations skills, with proven program results
Partnership management experience
Ability to work cross-functionally across various business functions
Results-focused approach
Ability to handle multiple projects simultaneously
Ability to recommend and initiate work and projects with minimal direction
A skilled user of Microsoft Office including Word, Outlook, Excel and PowerPoint
Experience with MuckRack media monitoring services
Bachelor's degree in journalism, communications, or public relations a plus
Benefits
Competitive pay
Benefits
Paid time off
Merit
Bonus opportunities
Company
Pottery Barn Kids
Pottery Barn Kids is a kid's furniture bedding, decor and accessories collection company located in San Francisco.
Funding
Current Stage
Late StageTotal Funding
unknown2023-10-01Acquired
Recent News
Home Textiles Today
2026-01-11
2026-01-09
2025-12-06
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