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New York Life Insurance Company · 2 weeks ago

Corporate Vice President, Senior Content Strategist

New York, NY

Full-time

Hybrid

Senior Level, Lead/Staff

$144K/yr - $180K/yr

8+ years exp

New York Life Insurance Company is a Fortune 100 mutual company with a rich legacy of purpose and integrity. They are seeking a Corporate Vice President, Senior Content Strategist to define content themes and storytelling that convey the company's value proposition, while also developing strategic approaches to content planning and optimization.

FinanceFinancial ServicesInsurance

H1B Sponsor Likely

Hiring Manager

Stephanie Virgil Gaines

Responsibilities

Define content themes, message frameworks, and storytelling that translate our value proposition into compelling market-facing narratives

Identify high-impact content topics and insights in partnership with Strategy, Product, and Research teams

Build original thought leadership that elevates our brand’s point of view on industry trends, demographic shifts, financial education and regulatory developments

Guide content direction for key integrated marketing programs and executive platforms

Orchestrate content programs and lead third-party partnerships such as research collaborations, panels, executive features, and cross-channel campaigns

Develop strategic approaches to content planning, optimization, and prioritization based on audience insights, content performance, and business objectives

Partner with channel owners (web, social, email, Field) to deliver coordinated omnichannel content experiences

Maintain strong relationships with SMEs, external partners, and internal stakeholders

Identify and recommend modern content formats and approaches that deepen engagement across the customer journey

Monitor content performance, identify opportunities to refine messaging or formats, and inform future content themes and priorities

Own content taxonomy, messaging frameworks, and narrative guidelines that support consistency and scale

Define the narrative, thematic, audience, and content-type inputs required for the enterprise content taxonomy and content model

Partner with Content Ops to co-develop the taxonomy and model—providing strategic direction while Ops builds metadata, tagging rules, and workflow governance

Partner with UX Content Strategy to align storytelling with experience structures

Support content governance and processes that improve content quality, reusability, and production efficiency

Drive content innovation through AI, personalization, and emerging technologies

Serve as editorial lead—ensuring clarity and storytelling excellence across integrated content

Partner with Compliance and SEO to align content with regulatory & search strategies

Maintain editorial standards, tone, and quality guidelines for both internal and external contributors

Ensure content is accurate, accessible and aligned with brand voice and narrative goals

Qualification

Content strategyEditorial leadershipFinancial services knowledgeAI tools experienceContent management systemsRegulatory compliance knowledgeOrganizational skillsWritten communicationVerbal communicationCollaborative mindset

Required

Minimum of 8 years of experience in content strategy, editorial strategy, or content architecture—ideally in financial services, tech, consulting, or another complex, regulated space

Bachelor's degree in Marketing, Communications, Journalism, or a related field (or equivalent practical experience)

Strong understanding of customer journeys, modern marketing, and how content drives business outcomes

Experience using AI tools, personalization platforms, and content management systems

Strong organizational skills, with the ability to manage multiple initiatives and meet deadlines in a fast-paced environment

Exceptional written and verbal communication skills, with a keen eye for detail and the ability to articulate complex concepts in a clear and concise manner

Collaborative mindset and the ability to work effectively with cross-functional teams and stakeholders at all levels of the organization

Preferred

Understanding of the financial services sector, including banking, investments, insurance, or related areas is preferred

Knowledge of regulatory compliance considerations within the financial services industry is a plus

Benefits

Leave programs

Adoption assistance

Student loan repayment programs

Company

New York Life Insurance Company

For over 180 years, we’ve helped turn your biggest dreams into milestones that last a lifetime.

Founded in 1845

New York, New York, USA

10001+ employees

https://www.newyorklife.com/

H1B Sponsorship

New York Life Insurance Company has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (149)

2024 (99)

2023 (85)

2022 (77)

2021 (48)

2020 (65)