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Funko · 4 days ago

Lifecycle Marketing Automation Specialist

Everett, WA

Full-time

Onsite

Mid Level

$27.40/hr - $34.61/hr

Funko is a purveyor of pop culture and licensed-focused collectibles company, and they are seeking a Lifecycle Marketing Automation Specialist. This role is responsible for designing, building, and optimizing automated campaigns to enhance customer engagement and retention across Funko.com and Loungefly.com.

ArtCollectiblesToys

Responsibilities

Develop and deploy automated campaigns and lifecycle flows that support customer engagement, loyalty program growth, and retention goals

Build personalized journeys and implement dynamic personalization based on a customer’s first entry point, behavior, preferences, and purchase history

Work within our CDP and alongside internal analysts to build segmentation and contribute to LTV growth strategy

Audit existing automation setup and identify improvements and optimization opportunities

Establish best practices for campaign flow hierarchy and consumer touchpoints within their journey

Work closely with the CRM Content Specialist to understand A/B test learnings to ensure email best practices are met. Contribute to strategy for future A/B content tests

Work closely with third party tools and account managers to ensure we are utilizing our programs to their full capabilities

Keep up with industry trends and best practices, identifying opportunities for testing and optimization

Explore opportunities within current programs to integrate AI for smarter segmentation, predictions, and dynamic personalization

Define KPI’s and develop monthly reports against performance. Share and present insights with the CRM team and DTC leadership