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Rockwell Automation · 3 hours ago

Content Manager

Milwaukee, WI

Full-time

Hybrid

Senior Level, Lead/Staff

8+ years exp

Rockwell Automation is a global technology leader focused on enhancing productivity and sustainability for manufacturers. As a Content Manager, you will lead the content strategy for industrial cybersecurity, ensuring high-quality materials that engage prospects and optimize digital presence.

HardwareIndustrial AutomationSales AutomationSoftware

No H1B

Responsibilities

Define and own content strategy that aims to both build awareness and drive engagement for Rockwell Automation cybersecurity offerings

Develop and execute content plans that align to the goals and objectives of our cybersecurity business strategy

Write, edit, and support the creation of various content types (blogs, whitepapers, one pagers, case studies, presentations, web pages, etc.)

Guide the direction of webinars, event presentations, and campaign assets for messaging consistency across all channels

Lead the strategic management of the cybersecurity portion of the website in partnership with the web team, optimizing content to increase organic traffic, improve SEO performance, and drive conversion

Identify and recommend narratives and topics to be used in content creation

Maintain and communicate a content calendar to keep all stakeholders informed on publishing timelines and content priorities

Set clear goals and KPIs to measure and prioritize top initiatives

Measure the impact of content strategy on website traffic, social engagement, conversions and pipeline

Optimize content for SEO, user engagement and buyer intent

Qualification

Content strategySEO optimizationB2B marketingProduct marketingData-driven approachWriting skillsOrganizational skillsCommunication skillsCollaboration skills

Required

8+ years of relevant experience

Bachelor's Degree or Equivalent Years of Relevant Work Experience

Legal authorization to work in the United States is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening