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Beiersdorf · 2 weeks ago

Manager, Media & Reporting Analytics

Stamford, CT

Full-time

Hybrid

Senior Level

7+ years exp

Beiersdorf is a global company known for its iconic brands including Coppertone, Aquaphor, Eucerin, and NIVEA, focused on providing innovative skin and sun care solutions. The Data & Analytics Manager will lead the development of media reporting structures, conduct deep analyses, and collaborate with various teams to enhance marketing strategies through data-driven insights.

BeautyHealth CareManufacturingService Industry

H1B Sponsor Likely

Responsibilities

Develop and execute a comprehensive performance strategy tailored for the U.S. market, focusing on driving reach and engagement

Work closely with Brand, eCom, Consumer Experience teams to ensure alignment on marketing initiatives and campaign goals

Manages agency reporting across all media including performance against KPIs established in tactical plans

Collaborate with internal teams to understand how each media tactic drives results

Consider all built and under-developed dashboards when determining the optimal way to integrate and optimize learnings across the full ecosystem

Comprehend defined measurement plans across measuring core KPIs and diagnostic metrics for all campaigns with connections to business results and strong media outcomes

Regularly monitor performance against these metrics and adjust strategies as needed to achieve targets

Verify validity of measuring against specific Test & Learn structures while working with the agency to develop a response and future guidance within future planning cycles

Qualification

Media AnalyticsData VisualizationProject ManagementAnalytical ThinkingCross-Functional CollaborationCuriosityPassion for DataDetail OrientedTeam CollaborationCommunication Skills

Required

BS/BA in relevant field

Minimum of 7-12 years of related work experience (digital agency and/or within fast-paced CPG, Beauty, or Health and Wellness verticals)

Strong analytical and strategic thinking skills, the ability to take initiative and set priorities, and to work independently and in cooperation with others to lead and motivate peers

Experience going in Social platforms directly to pull metrics as needed

Understanding of how dashboards are built on the back-end to ensure proper front-end expression and visualization to meet standards

Strong understanding of media analytics, platforms, and KPIs

Project Management experience. Ability to manage project scope, stakeholders, and schedule

Knowledge on how to create visualizations on platforms like Power BI or Tableau

Detail oriented with ability to perform deep dive analysis

Proficiency in data validation

Involvement as a team member on similar projects and initiatives

Preferred

Beneficial to have experience working with an international company

Advantageous to be a thoughtful media savvy individual familiar with upcoming trends

Benefits

Generous and flexible PTO policy

Paid Parental Leave

Comprehensive Wellness and Benefits program

Cash Balance Plan (similar to a pension)

401k match

Established Employee Resource Groups/affinity groups help to grow important connections and belonging with other colleagues

Dynamic work model – hybrid (at least 3 days on-site)

Company

Beiersdorf

Glassdoor4.1

Beiersdorf is a skin care product manufacturing company.

Founded in 2000

Wilton, Connecticut, USA

10001+ employees

https://www.beiersdorfusa.com/

H1B Sponsorship

Beiersdorf has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (1)

2023 (1)