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Sola Insurance · 3 days ago

Senior Content Specialist

Atlanta, GA

Full-time

Onsite

Mid, Senior Level

$90K/yr - $125K/yr

3+ years exp

Sola Insurance is a venture-backed startup focused on providing affordable home insurance solutions. The Senior Content Specialist will be responsible for developing the company's content strategy, creating educational materials, and ensuring cohesive communication across all marketing channels.

ConsultingInformation TechnologyInsuranceInsurTech

Senior Management

Responsibilities

Develop our voice. Define and maintain Sola's brand voice, style guides, and terminology ecosystem to ensure clear, consistent communication across all channels

Create content that educates. Author and publish proprietary commentary, reports, and resources that inform and guide property insurance professionals

Build sales enablement materials. Collaborate with designers to create one-pagers, decks, training materials, and web content that help our sales team and agency partners succeed

Organize and optimize. Create content taxonomies to improve structure and organization. Analyze performance metrics and make data-driven recommendations to enhance what we produce

Own social content. Create engaging social media content and manage posting schedules to grow our presence and reach

Stay informed. Keep up with industry trends, product changes, and our broader product ecosystem so content stays relevant and accurate

Collaborate across teams. Work with Product, Sales, Platform, and Leadership to ensure content is cohesive, user-friendly, and aligned with company goals

Qualification

Content strategyBrand voice developmentB2B marketing experienceData analysisSocial media managementAutonomous workExceptional writingCollaborationStrategic thinking