ECPI University · 3 days ago
SEO Specialist
Virginia Beach, VA
Part-time
Onsite
Entry, Mid Level
2+ years expECPI University is seeking an SEO Specialist to enhance brand awareness, engagement, and enrollment. The role involves developing and executing AI-Enhanced Search Optimization initiatives and collaborating with various teams to ensure consistent digital content and marketing plans.
Higher Education
Responsibilities
Develop SEO strategies and be responsible for day-to-day search results across digital platforms
Establish an Organic Search scorecard, including search engine rankings, AI results and other relevant experiences and report out regularly
Pro-actively audit ECPI’s digital properties, research SEO issues and formulate solutions for improving performance
Conduct research on searches/ keywords, define opportunities, develop content and drive page/feed optimizations
Partner with development and technical teams to adopt SEO technical best practices
Monitor SEO developments and search trends to protect ECPI’s ranking and identify new opportunities
Monitor higher education trends and establish a competitive scorecard
Qualification
Required
College degree in Marketing, Communications or related field (Bachelor's degree preferred)
Minimum of 2 years' experience in digital marketing positions, with demonstrated successes leading SEO strategy and traffic growth
Proficiency in Google Analytics required
Experience with SEO tools (Webmaster, keyword research, technical crawlers) required
Knowledge of SEO principles, and best practices required
Strong writing and editing skills required - Must show flexibility in writing styles, including professional voice and creative approach to website copy/content
Detail-oriented with strong organizational skills and the ability to multitask and meet deadlines required
Preferred
Bachelor's degree preferred
Google Analytics Certification preferred
Experience in Higher Education vertical is preferred
Benefits
Tuition scholarship program available to full-time employees and their immediate family members after 90 days of employment
Competitive compensation and medical/dental benefit plans
PTO and holiday pay
401(k) participation with possible employer contributions
Company
ECPI University
According to the National Student Clearinghouse Research Center, the average time it takes for a student to earn their bachelor’s degree is 5.8 years.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Neil Amari, CPA
Chief Financial Officer
Barbara Larar
Chief Operating Officer
Company data provided by crunchbase