Dalia Research · 1 month ago
Digital Marketing Manager Marketing Hybrid (Westlake Village, California, US)
Westlake Village, CA
Full-time
Hybrid
Mid Level
$90K/yr - $110K/yr
3+ years expDalia Research is a rapidly growing market research and insights platform. They are seeking a Digital Marketing Manager to create and launch innovative marketing campaigns that drive awareness for their products, while collaborating with the Brand Experience team to ensure a consistent brand story.
Market Research
Responsibilities
Lead the planning, execution, and assessment of digital campaigns to drive engagement and conversions for key targets, including…
Campaigns for new leads, stagnant deals, new features, etc
Product stories to engage audiences
Sales enablement materials for product usage and feature launches
Understand and monitor the competitive landscape to write strategic thought leadership and SEO-optimized content to position PureSpectrum as a leader in market research technology
Collaborate with internal teams to align marketing and product efforts, creating seamless go-to-market (GTM) strategies and support materials
Ensure optimal sales and marketing website performance, user experience, and security through analytics, technical support, and regular updates
Monitor and upkeep HubSpot–maintain client email list hygiene, optimize marketing email campaigns and sales seat sequences
Establish and track key performance indicators to guide data-driven decisions, optimize strategies, and improve campaign performance
Support the overall marketing strategy by participating in annual planning and stepping into various roles as needed to ensure team success
Qualification
Required
3 to 5 years of digital marketing experience
Bachelor's degree in a related field or equivalent education/professional experience required
Highly detail-oriented and organized. Diligent about precision and ensuring deliverables are completed on time
Thrives in a fast-paced environment and is excellent at multitasking
Excels in project management and communication. Works collaboratively to build relationships and achieve goals with business partners
Proficiency in Canva and Adobe Suite is required
Proficiency in HubSpot and Zapier is required
Proficiency in LinkedIn Ads, Google Ads & Google Analytics is required
Preferred
Experience working with Product and Engineering teams to include brand positioning and consumer insights into product strategies
Experience with B2B marketing
Experience with a CRM system (i.e. Pipedrive and ChurnZero)
Benefits
100% employer-paid medical plans
Dental
Vision
Life
Long Term Disability
AD&D
Unlimited Time Off
Medical FSA
Dependent Care FSA
Health Savings Account options
401 (k) plan with company match
Dog Friendly Office
Collaborate Office Space
Team events and celebrations
Hybrid flexibility
Team workout classes at a private training facility
Casual dress code
Fun atmosphere within a professional team environment
Company
Dalia Research
Dalia is a leading technology that develops cutting-edge research to better understand the needs, desires, and preferences of people around the world.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$8.5MKey Investors
Balderton Capital
2022-05-02Acquired
2017-01-26Series A· $7M
2015-06-08Seed· $1.5M
Recent News
Business Insider
2025-04-27
Company data provided by crunchbase