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Mediagistic · 13 hours ago

Digital Marketing Analyst

Tampa, FL

Full-time

Onsite

Mid Level

3+ years exp

Mediagistic is a nationally recognized marketing agency specializing in local marketing solutions for the home services industry. The Digital Marketing Analyst will support Marketing Advisors and cross-departmental teams through accurate execution of digital tasks, proactive performance analysis, and implementation of SEO and optimization strategies to enhance client outcomes.

AdvertisingDigital MarketingMarketing

Culture & Values

Responsibilities

Monitor digital marketing campaigns spanning diverse ad channels (social media, programmatic, SEM, SEO, content marketing, etc.) and communicate clear Key Performance Indicators (KPIs) and performance metrics for client programs, maintaining accountability of client objectives

Perform deep-dive account reviews for low-performing or high-priority clients, identifying root-cause issues and potential solutions

Use analytics tools and performance data to deliver meaningful insights, optimization opportunities, and measurable improvements in client programs

Identify recurring performance patterns, wins/fails, and long-term opportunities that support product evolution and internal testing

Work closely with Marketing Advisors and execution team members (content, design, paid media, SEO, local) to ensure aligned execution and continuous improvement of client programs

Communicate findings clearly and effectively to internal teams, supporting cross-functional collaboration and onboarding of new clients

Document and escalate recurring issues or program blockers to support team awareness and product advancement initiatives

Complete optimization and research requests from Marketing Advisors and internal teams accurately and on schedule

Implement lead generation strategies and tasks in accordance with SEO, SEM and social best practices, including keyword implementation, internal linking, site architecture, and other on-page optimizations

Conduct ongoing analysis of client programs to uncover performance trends, opportunities, and areas for improvement

Execute and monitor recurring SEO tasks and maintain adherence to internal quality standards and process guidelines

Contribute insights that guide improvements to the product program, including product enhancements, testing recommendations, and operational refinements

Track recurring issues or opportunities and collaborate with leadership to strengthen workflows, performance outcomes, and long-term program success

Qualification

Digital marketing experienceMeta Ads ManagerGoogle AdsSEOSEMAnalytical skillsBudget managementMarketing tools proficiencyCommunication skillsAttention to detailCreative mindsetTeam collaboration

Required

A minimum of 3 years' experience in digital marketing, accompanied by a proven history of orchestrating and executing regional and local marketing strategies

Confident experience working directly within Meta Ads Manager and Google Ads platforms

Solid comprehension of diverse digital marketing channels, including web design, content marketing, social media, SEO, SEM, and email marketing

Strong analytical prowess, coupled with a data-centric approach to decision-making

Demonstrated history of budget management and the delivery of outcomes within budget constraints

Extreme attention to detail is necessary to be successful in this position

Strong communication and presentation skills, with the capability to articulate intricate concepts effectively to internal and external stakeholders with confidence

A passion for marketing, coupled with a creative mindset and a readiness to remain informed about the latest industry trends and technologies

Proficiency in utilizing digital marketing tools, analytics platforms, and marketing automation systems

Preferred

Agency experience is a plus

A Bachelor's degree in Marketing, Business, or a related field is preferred

Benefits

Enhance your skill set with training from our SMEs in SEM, Social, Content, etc. (Mediagistic is a Google Premier Partner and Meta Marketing Partner)

Improve Communication Skills (client facing position and potential to lead internal seminars on digital marketing via Mediagistic’s Blue Ribbon program)

Two Volunteer Days in PTO package (Habitat for Humanity or any charity of your choice)

Day off for your Birthday

Opportunity to end Fridays at 3:30p.

Positive Office Culture (Quality of Workplace committee to plan events and community involvement & Diversity and Inclusion committee to enhance culture)

Participation in SportsFest

Continuing Education Opportunities (tuition reimbursement & paid professional certifications)

401K Matching

Luxury Coffee Machines (complimentary)

Casual Dress Code

On-Site Personal Trainer (group workouts at office - 2x/week)

Additional Complementary Days off (nonstandard holidays)

Networking & Mentorship opportunities