Amazon Music · 2 weeks ago
Sr. Product Marketing Manager, Audience Development Marketing
Culver City, CA
Full-time
Onsite
Mid, Senior Level
$129K/yr - $213K/yr
6+ years expAmazon Music is seeking a Sr. Product Marketing Manager to drive Go To Market strategies for artist, content, and fan experiences. The role involves developing and executing global marketing strategies, collaborating with product teams, and enhancing customer engagement across various platforms.
Digital MediaMusicMusic Streaming
Responsibilities
Develop and deliver GTM strategies and frameworks, which are scalable and repeatable across various product feature launches
Conduct customer research to develop insights and enhanced brand positioning to stay competitive in the growing MSP space
Oversee strategy, execution, and performance of cross channel global marketing plans to build awareness, adoption and engagement of key features
Partner with various product teams to develop product roadmaps for features meant to drive Monthly Active Users (MAUs), Listening Hours, and enhance the customer experience on Amazon Music
Partner and consult across with the Amazon Music Industry and Artist Relations teams to better integrate music and podcast artist content into the customer experience
Develop compelling GTM creative assets (video, social, Owned & Operated) working cross-functionally with creative designers
Provide copywriting guidance
Advocate for the optimal customer experience when working on UX design with product teams
Drive regular reviews of roadmap progress and results with leadership across marketing, subscriptions tech, and product
Qualification
Required
6+ years of professional non-internship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience building, executing and scaling cross-functional marketing programs
Experience leading go-to-market for consumer software or hardware product launches
Preferred
Experience using any of SQL or other analytical tools for conducting data analysis
Experience with customer segmentation, profiling, and targeting
Benefits
Equity
Sign-on payments
Full range of medical, financial, and/or other benefits
Company
Amazon Music
Amazon Music is a music platform and online music store that connects fans, artists, and creators through music, podcasts, and culture. It is a sub-organization of Amazon.
10001+ employees
H1B Sponsorship
Amazon Music has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (22803)
2024 (21175)
2023 (19057)
2022 (24088)
2021 (12233)
2020 (14881)
Funding
Current Stage
Late StageLeadership Team
Emily Hawcroft
Sr. Global Manager - Artist and Label Partnerships
Frankie Yaptinchay
Sr. Project Manager, Audience Development & Creative Partnerships
Recent News
GlobeNewswire
2025-12-18
San Francisco Chronicle
2025-12-04
TechTrendsKE
2025-12-04
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