Apply on Employer Site

TWINOAKS · 5 days ago

Senior Vice President, Commerce Media

Atlanta, GA

Full-time

Onsite

Director/Executive

$180K/yr - $256K/yr

TWINOAKS, a division of Publicis Groupe, is seeking a Senior Vice President of Commerce Media to lead a dedicated client team for a major media client. This role involves overseeing media strategy, operations, and innovation, ensuring alignment with digital commerce goals, and fostering collaboration across teams.

AdvertisingBrand MarketingMarketing

Responsibilities

Oversee a team of media strategists, planners, and buyers across media disciplines to drive integrated omnichannel plans

Build frameworks and best practices to evaluate the effectiveness and incrementality of media spend across RMNs and commerce partners and drive efficient and effective processes

Lead and help to evolve the holistic media vision and strategy for a multi-billion dollar CPG portfolio, with a core focus on retail media networks (RMNs) and commerce platforms

Build, foster, and drive the client relationship forward by bringing best-in-class media practices, thought leadership, and business-driving work

Act as the primary executive lead for the client, accountable for delivering strategic value, operational excellence, and alignment with the client’s growth and performance goals

Partner closely with client stakeholders, brand marketing teams, and interagency partners to ensure Commerce Media is fully integrated into go-to-market strategies and broader brand initiatives

Champion the use of data and advanced analytics to inform targeting strategies, test-and-learn roadmaps, and measurement frameworks

Qualification

Commerce Media strategyMedia planningExecutionCross-functional team leadershipClient relationship managementData analyticsEntrepreneurial mindsetDynamic leadership

Required

Proven experience in a client-facing, senior media leadership role, ideally within a large-scale, fast-paced organization

Deep understanding of media strategy, planning, and execution across various channels, including digital, commerce, social, and traditional media

Strong track record of organizing and leading large, cross-functional teams to achieve strategic goals

Entrepreneurial self-starter with a deep sense of accountability, creativity, resourcefulness and passion for business and dissatisfaction with the status quo (always thinking of ways to improve and grow)

Dynamic and inspiring leader who can get a team to deliver top performance every day against assigned business and effectively engage and influence a variety of audiences