Bausch + Lomb France · 1 month ago
Senior Brand Manager, Digital Platform Solutions- Vision Care
Bridgewater, NJ
Full-time
Onsite
Senior Level
$160K/yr - $180K/yr
5+ years expBausch + Lomb is a leading global eye health company dedicated to protecting and enhancing the gift of sight for millions. The Senior Brand Manager, Digital Platform Solutions will lead marketing strategies and campaigns across B2B2C e-commerce and digital platforms to enhance brand presence and drive business growth.
Medical Device
No H1B
Responsibilities
Develops and executes go-to-market strategy for Bausch and Lomb Vision Care ecommerce marketplace
Develops and executes professional (ECP) messaging, assets, and tools to drive awareness and adoption of platform
Develops and executes patient-facing messaging on- and off-platform including consumer campaign and targeting initiatives
Leads and collaborates with Sales leadership, Business Development Managers, Field Sales, National Account Managers, and Sales Training to provide sales direction, gather crucial feedback, manage messaging for both internal and external initiatives. Creates and delivers sales tools and assets to facilitate sales execution
Ensures internal alignment and facilitates strong communication among Digital Project Owner, Digital Strategy, Sales, Operations, Distribution, IT, etc., while growing and maintaining relationships with key stakeholders outside of the organization
Ensures Senior and Executive Leadership is kept informed of product updates and sales performance. Address any concerns and any strategic imperatives driven by leadership
Monitors key performance metrics to track progress and adjusts the plan as needed to deliver results
Develops project plan, scope, and prioritization of roadmap for platform. Communicates milestones and progress and manages cross-functional stakeholders to ensure project timelines are met
Explores and delivers new and enhanced eCommerce business models and platforms through key partnerships with retailers, vendors, and cross-functional partners to grow Bausch + Lomb Contact Lens brands sales and online presence
Qualification
Required
Bachelor's degree required
5+ years of experience in a brand marketing role
Success operating in a matrix environment, developing strong relationships across functional groups (e.g. sales and technology) to achieve shared goals
Demonstrated ability to identify and adapt to digital and AI trends utilizing innovative approaches to enhance marketing strategies and improve customer engagement
Proven track record to negotiate successfully and to resolve challenges arising out of everyday business situations and competing needs across dotted line reporting relationships
Strong communication and presentation skills, with the ability to engage and influence internal and external stakeholders and proven sound business judgment and financial acumen
Strong analytical, forecasting and problem-solving abilities with a data-driven approach to decision-making
High digital literacy, including web applications, MS Office and sales database applications per computer proficiency standards
Domestic Travel required, ability to travel overnight up to 25%
Preferred
MBA preferred
Healthcare professional marketing experience a plus but not mandatory
Benefits
Short-term and/or long-term incentives
Medical, dental, vision insurance
Disability and life insurance
401(k) plan and company match
Tuition reimbursement program (select degrees)
Company holidays
Well-being benefits
Sick time
Floating holidays
Paid vacation
Company
Bausch + Lomb France
Bausch+Lomb, c’est avant tout un laboratoire dédié à la protection et à l’amélioration de la vue de millions de personnes dans le monde, pour les accompagner dès leur naissance et à chaque phase de leur vie.
201-500 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase