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Litera · 1 month ago

Product Marketing Manager – Legal CRM Solutions (Foundations)

USA

Full-time

Hybrid

Mid, Senior Level

$80K/yr - $100K/yr

7+ years exp

Litera is a leader in legal tech innovation, dedicated to transforming the legal profession with AI-forward solutions. As a Product Marketing Manager for Legal CRM Solutions, you will drive product marketing strategies, collaborate with various teams, and create impactful marketing content to enhance the legal tech landscape.

Customer ServiceDocument ManagementInnovation ManagementLegalLegal Tech

Responsibilities

Define the product GTM strategy and the right mix of marketing tactics and programs to support your product area

Work closely with Segment, Growth and Product teams to execute your product marketing plan and act as the lead coordinator across relevant teams to execute all parts of the plan

Own product-related marketing content from conceptualization, market and SME validation, creation, delivery, and measurement

Lead the planning and execution of product launches to maximize market penetration and sales impact, complete with the right message and content relevant to each launch (minor or major)

Be the Revenue and Sales Enablement team’s “go-to” person for product-specific questions

Leverage market feedback, positioning documents, product release notes, and competitive research to build, deploy, and measure regularly scheduled sales enablement and product training to support the Revenue team

Stay current on market-specific trends and strategies seen from competitors and customers to develop and update competitive battlecards on a quarterly basis

Monitor and analyze competitor trends, market trends, and sales performance to propose informed product, marketing, and sales recommendations

Work across the Marketing, Product Management and Sales Enablement and Growth teams drive demand and co-develop up-sell and cross-sell campaigns, identify target audiences, supporting content, and measure results

Understand how our customers use our products, assist in the creation of customer case studies that articulate the challenges customers faced before working with Litera, and the ROI received after implementation to drive qualified leads and engage customers

Qualification

Product marketingB2B marketingValue-based storytellingLegal industry knowledgeCommunicatorProblem solverFlexibleDependableStrategicEmpatheticBusiness-mindedSelf-starterTeam player

Required

7+ years of marketing with focus on the product marketing function

3+ years B2B marketing experience

Familiar with the buyer's journey and how to deliver the right message at the right time

Skilled in value-based storytelling; Skilled in defining product messaging and driving value-based messaging throughout various stages of the funnel from building brand awareness, to enabling sellers to telling the customer story

Excellent communicator; Excellent writing verbal communication skills, in many forms (marketing copy, presentation development and delivery, emails, etc.)

Self-starter; Take a proactive approach to problem-solving and always take initiative

Problem solver; Able to embrace a challenge, be comfortable under pressure and find ways to remove barriers or define workarounds to get the job done

Respectful; Know when to push on what you believe in and when to pull back

Team-player; A collaborator that support the PMM team and teams across the organization

Flexible and dependable; Exceptional time management and ability to adapt nimbly to the evolving priorities of the business

Strategic and empathetic; Be able to put yourself in the shoes of a customer or sales and see the world and business from their perspective

Business-minded; Equally comfortable solving a problem analytically as you are with intuition and creativity, always keeping the revenue goal in mind