Buyers Edge Platform · 1 month ago
Event Marketing Technology & Analytics Specialist
United States
Full-time
Remote
Entry, Mid Level
2+ years expBuyers Edge Platform is a leading digital procurement network and solutions provider for the foodservice industry, and they are seeking an Event Marketing Technology & Analytics Specialist to bridge the Events Team and Digital Marketing. This role involves managing event-related digital campaigns, platforms, and reporting to optimize event impact and ensure seamless execution.
Food DeliveryHospitalitySaaSSoftwareSupply Chain Management
Responsibilities
Build, design, and send all event-related emails (invitations, confirmations, reminders, post-event follow-ups, tradeshow promotional campaigns) in the company’s marketing automation platform (pardot)
Create and manage event registration sites, landing pages, and forms in Cvent (or similar tools)
Manage lead capture tools (e.g., Captello), ensuring proper setup, testing, and seamless integration with CRM/marketing systems
Maintain brand standards, accuracy, and timely delivery across all digital event assets
Track and report KPIs across all event activities (registrations, check-ins, engagement, lead capture, pipeline impact, ROI)
Consolidate data into clear, executive-facing dashboards and post-event reports
Provide actionable insights and recommendations to improve event effectiveness and ROI
Ensure event data is accurately synced with CRM and broader marketing systems
Act as the primary liaison between the Events Team and Digital Marketing, ensuring event priorities are translated into digital deliverables
Attend weekly Events Team meetings to align on timelines and deliverables
Communicate campaign timelines and manage own output of Digital Marketing work assignments with minimal oversight
Document and maintain SOPs for event tech setup, email campaigns, and reporting processes
Partner with event leadership to evaluate event performance and recommend improvements
Identify opportunities to streamline processes, improve reporting accuracy, and increase event ROI visibility
Stay current on event marketing technology trends and recommend new tools or practices
Manage the relationship with tech vendors to ensure usage aligns with contract/budget
Qualification
Required
2–5 years of experience in event marketing technology, digital marketing operations, or marketing automation
Proficiency with Cvent (required), Captello (or other lead retrieval platforms), and email/marketing automation platforms (Pardot) and Salesforce
Strong experience building and executing email campaigns
Analytical mindset with proven ability to track, report, and present ROI metrics
Excellent communication skills with the ability to work cross-functionally
Strong organizational skills; able to manage multiple projects simultaneously with attention to detail
Benefits
Medical
Dental
Vision
FSA
Company-paid life insurance
401(k) with company match
Company
Buyers Edge Platform
Buyers Edge Platform is a data-driven supply chain, contracting, and purchasing partner in the food service industry.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$425MKey Investors
General AtlanticBregal Sagemount
2024-04-08Private Equity· $425M
2019-07-08Private Equity
Leadership Team
Sean Lee
Chief Financial Officer
Jaime Selga
President - Middle East, Africa, Asia
Recent News
2025-10-07
Company data provided by crunchbase