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Advertising Specialty Institute · 3 days ago

Brand & Events Digital Marketing Manager

Trevose, PA

Full-time

Hybrid

Mid Level

$80K/yr - $90K/yr

3+ years exp

Advertising Specialty Institute (ASI) is the largest global provider of technology B2B services for the promotional products industry. The Brand & Events Digital Marketing Manager is responsible for planning and executing event marketing initiatives to enhance brand visibility and drive engagement, while collaborating with cross-functional teams to align marketing efforts with the company’s brand identity and business objectives.

AdvertisingEducation

Responsibilities

Maintain consistent brand identity across events, digital channels, signage, and communications

Ensure event content, assets, and experiences align with ASI brand standards

Partner with the Social Media Manager to support organic social performance

Create branded event materials, including visual assets, collateral, and presentations

Research industry trends and competitors to identify brand and event opportunities

Execute integrated marketing campaigns to drive event engagement and attendance

Support digital marketing tactics for events, including SEO/SEM, paid search, social, and email

Coordinate timelines, logistics, and collaboration with external partners and internal teams

Track and report on event marketing performance, including leads, attribution, and ROI

Manage administrative tasks such as invoicing, budgeting, and departmental coordination

Qualification

Integrated marketingEvent management toolsB2B marketing experienceData-informed decision makingCRM systemsBachelor’s degreeCollaboration skillsCommunication skills

Required

Bachelor's degree in marketing, communications, event management, or a related field

3-5 years of experience in integrated marketing specifically within a B2B setting

Proven track record of managing successful corporate events, trade shows, or conferences

Experience with event management tools (e.g., Eventbrite, Cvent, Maritz/CDS), CRM systems (e.g., Salesforce, HubSpot), and marketing automation systems (e.g., Dynamics 365, Pardot)

Experience with tracking performance and making data-informed decisions for future event planning, integrated marketing campaigns, and branding efforts

Benefits

Medical, Dental, and Vision coverage, available on day one of employment.

Paid maternity and paternity/bonding leave (12 weeks paid for birthing/primary parent and 4 weeks paid for secondary parent) and a parent support group.

12 weeks of paid daycare for new parents (14 weeks at our onsite daycare center, Lots of Love).

Free Health and Wellness programs.

Free 24/7 access to Magellan Employee Assistance Program and Teladoc.

Day one 401(k) with company match.

Paid holidays, floating days, and paid time off (PTO).

Office amenities with onsite café, Starbucks, 24/7 free gym access and classes, onsite daycare, EV charging stations, creative spaces such as our community garden club, music room, art room, and relaxation space.