Directive · 1 week ago
Associate Director, Paid Search & Social (Remote US)
United States
Full-time
Remote
Lead/Staff, Director/Executive
$100K/yr - $135K/yrDirective is a performance marketing agency specializing in SaaS and tech companies. The Associate Director, Paid Search & Social will oversee client engagements, set goals, and ensure best practices across channels while leading a team to achieve client retention and performance objectives.
B2BContent MarketingMarketingSEMSEOSocial Media Advertising
Responsibilities
Goal Setting: AsD’s are directly responsible for setting the goals for every client engagement in their pod
Best Practices: AsD’s are directly responsible for ensuring that every one of their client’s follows best practices across all channels and mediums. In particular:
LTV:CAC modeling
Customer Generation
Share of SERP
Functional Content
Breakdown Barriers: Every great campaign lives or dies at the moment of approval. It’s your responsibility to understand these moments and support your strategist in earning a yes
Ensure roadblocks are a part of every 1x1 conversation with Strategists, and that an action plan is established to take down any roadblocks for the success of the strategy
Accountability: We need leaders, not managers. Nobody wants a manager, everyone wants a leader. Build structure, create a cadence, support proactively, and empower your team with clear and concise communication + expectation setting
Qualification
Required
Experience in performance marketing, specifically in Paid Media and Social
Strong understanding of SaaS and tech companies
Ability to set goals for client engagements
Knowledge of best practices in marketing channels and mediums
Experience with LTV:CAC modeling
Familiarity with Customer Generation methodology
Understanding of Share of SERP and Functional Content
Ability to breakdown barriers to campaign approval
Strong leadership skills with a focus on accountability
Excellent communication and expectation setting skills
Ability to work in a fast-paced environment
Strong analytical skills and storytelling ability
Benefits
Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle
100% employer-paid plan for you and a 50% employer contribution for your dependents
Access to certified therapists through Spring Health, membership to Headspace
Gympass
Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave
Traditional and Roth 401(k) with a 3% company match
Annual bonus based on tenure, which scales in total amount over time
Annual Anniversary Trip to Newport Beach, CA with peers and executive leadership for fun and entertainment!
Company
Directive
Directive is a B2B and enterprise search marketing agency that companies trust to scale their business.
Founded in 2014
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Garrett Mehrguth
CEO
Tanner Shaffer
Managing Partner, Co-Founder
Recent News
2022-06-21
Company data provided by crunchbase