thelab · 1 month ago
Copywriter - Performance Marketing
New York, NY
Full-time
Hybrid
Mid Level
$80K/yr - $85K/yr
3+ years expTheLab is an agency specializing in creative, production, and technology challenges. They are seeking an experienced copywriter who is passionate about digital advertising and social media to develop compelling copy across various media and collaborate with design teams.
Advertising
Responsibilities
You love writing, wordplay, developing a brand tone, content trends, and making sure all the “i’s” are dotted and “t’s” are crossed when it comes to grammar, usage, and copy style
You iterate copy lines and collaborate with design partners to refine a piece of creative until it’s tight as a drum
You develop copy that nails the brief and brand voice ad campaigns across media including video, social, radio, email, site, OLA, print, (and anything else we can cook up together)
You’re a bold, conceptual thinker, storyteller, hole-poker, and what-iffer who understands how to put themselves in the shoes of a brand’s audience
You love mixing it up—working on a lot of different projects with a variety of clients and tones
You’re comfortable getting direction from clients, creative directors, and team members that will partially inform creative strategies that you will be expected to execute
Feedback is a welcome exchange. You’re always open to improving your work with different perspectives, whether from clients or other team members
When it comes to social media you are fluent and prolific—organic and paid, concept and execution, and you proactively stay current with cultural, creative, and industry trends
You can juggle multiple projects at once while maintaining the highest creative standards
You strategize with internal team members to anticipate problems, analyze solutions, identify alternatives, and suggest recommendations
You’re intrigued, if mildly cautious, about the role AI and performance marketing can play in your writing efforts
Qualification
Required
3-5 years in advertising copywriting (or equivalent quality of creative work)
Strong strategic and conceptual skills
Excellent personal creative portfolio
Work spanning cross-channel ad campaigns, with depth in digital (display, search, social)
Excellent teamwork and presentation skills
Benefits
Unlimited PTO
Healthcare/Dental/Vision
401k company match
The best snacks in town
Company
thelab
thelab is a marketing and advertising company specializing in digital and print services.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
max oshman
CEO
Company data provided by crunchbase