UVA Health · 1 month ago
Sr. Content Strategist
Virginia, United States
Full-time
Hybrid
Senior Level, Lead/Staff
$49K/yr - $49K/yr
8+ years expUVA Health is seeking a highly skilled and experienced Senior Content Strategist to join its Office of Strategic Marketing and Communication. The role involves developing and implementing comprehensive content strategies, overseeing content creation, and collaborating with cross-functional teams to align content with organizational goals.
Health CareHospitalMedical
Responsibilities
Develop and implement comprehensive content strategies that align with our marketing objectives, ensuring consistency and coherence across all communication channels
Conduct thorough research and analysis to understand our target audiences, their needs, and preferences. Utilize data-driven insights to inform content decisions and optimize engagement
Oversee the creation, editing, and publication of compelling content across various channels, including website, social media, email marketing, and print materials. Ensure content is engaging, accurate, and adheres to brand guidelines
Implement SEO best practices to maximize the visibility and discoverability of our content. Continuously monitor and optimize content performance based on analytics and user feedback
Collaborate with cross-functional teams (internal and external to the Office of Strategic Marketing and Communication), to ensure seamless integration of content strategies and supporting business operations initiatives
Stay up to date with industry trends, emerging technologies, and best practices in content strategy and digital marketing. Identify opportunities for innovation and continuous improvement
Qualification
Required
Bachelor's degree in Marketing, Communications, Journalism, or a related field
Minimum of 8 years of experience in content strategy, content marketing, or a related role required, preferably within a healthcare or academic setting
Proven experience in developing and implementing successful content strategies that drive engagement and achieve measurable results required
In-depth knowledge of digital marketing, SEO, content management systems, and analytics tools required
Benefits
Comprehensive Benefits Package: Medical, Dental, and Vision Insurance
Paid Time Off, Long-term and Short-term Disability, Retirement Savings
Health Saving Plans, and Flexible Spending Accounts
Certification and education support
Generous Paid Time Off
Company
UVA Health
UVA Health is a healthcare center that provides home healthcare, dentistry, and palliative care services.
5001-10000 employees
Funding
Current Stage
Late StageTotal Funding
$0.1MKey Investors
Virginia Innovation Partnership Corporation
2025-01-14Grant· $0.1M
Leadership Team
Erik Shannon
CEO UVA Community Health
K. Craig Kent
Chief Executive Officer
Recent News
Medical Xpress - latest medical and health news stories
2026-01-07
2025-10-17
2025-10-12
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