Tropic · 2 hours ago
Marketing Operations Manager
United States
Full-time
Remote
Mid, Senior Level
3+ years expTropic is an AI-powered Procurement Intelligence solutions provider that helps companies optimize their spend and mitigate risk. The Marketing Operations Manager will manage the systems, processes, data, and reporting infrastructure for Tropic’s marketing efforts, ensuring accurate data flow and optimizing communication between marketing and sales departments.
MarketingProcurementSaaSSoftware
Responsibilities
Manage the health, configuration, and optimization of all marketing systems and integrations, including:
Ensure data flow between systems is clean, timely, and accurate
Proactively identify integration gaps or breakage and implement long-term fixes
Maintain integration maps, system documentation, and data architecture
Be the system expert for all marketing tools and tracking (HubSpot, Goldcast, Qualified, 6Sense, etc)
Create end-to-end team reporting across all marketing systems to give leadership accurate visibility into the funnel health (at lead and account levels) and velocity, attribution, campaign ROI and pipeline creation:
Maintain and optimize dashboards that unify marketing → SDR → sales → closed/won
Maintain reporting hygiene (fields, naming conventions, lifecycle stages)
Stand up regular reporting cadences (weekly, monthly, quarterly)
Own everything that happens from “lead/account enters system” → “lead/account becomes opportunity.”
Build, optimize and troubleshoot HubSpot workflows
Own and continuously improve lead and account scoring models
Ensure routing issues are identified and resolved quickly (HubSpot → Salesforce → Gradient Works)
Maintain documentation for all workflows, scoring logic, and reporting
Create reusable workflow templates to scale list uploads, event follow-up, webinar flows, etc
Identify automation opportunities to remove manual steps
Build and maintain a framework for clean, consistent data across HubSpot and Salesforce
Define naming conventions, taxonomy, and lifecycle stage rules
Ensure proper UTM tracking and campaign hierarchy for all programs
Ensure GDPR/CCPA compliance across forms, emails, cookies, etc
Documentation for audits, security reviews, and process consistency
Support the marketing team by ensuring campaigns are properly set up, trackable, and operationally smooth
Building landing pages, forms, and workflows for campaigns and events
Ensuring attribution and tracking are properly applied
Creating automation for recurring initiatives (webinars, content syndication, field events, etc.)
Ensuring the sales team has what they need to follow up quickly and accurately
Use data to help the team make better decisions and run higher-performing programs
Analyze performance trends and identify opportunities to increase conversion
Provide insight on ICP behavior, lead quality, and velocity
Highlight funnel blockages and recommend solutions
Supply insights for QBRs, board decks, and growth planning
Qualification
Required
3–6+ years in Marketing Ops at a high-growth SaaS or B2B tech company
Strong HubSpot admin experience required (certifications preferred)
Strong understanding of Salesforce, especially marketing → SDR → sales data flow
Hands-on experience with Salesforce and HubSpot integration is a must
Preferred
Certifications in HubSpot
Benefits
100% medical, dental, & vision coverage for all employees + dependents
Remote first work environment
Virtual & in-person meetups
$1000 annual stipend for WFH, L&D, Wellness
Unlimited flexible vacation and holiday time off
14 paid company holidays
12-week parental leave for all parents
Online mental health therapy
Commuter benefits, FSA, HSA
Award-winning values and culture
Equity refresh program
401k plan
Company
Tropic
Tropic is a software platform that offers full-service procurement solutions for tech-forward companies.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$67.1MKey Investors
Insight PartnersCanaan PartnersFounder Collective
2022-02-15Series B· $40M
2021-08-16Series A· $25M
2020-04-08Seed· $2.1M
Leadership Team
Dave Campbell
CEO & Co-Founder
Justin Etkin
Co-founder and COO
Recent News
Company data provided by crunchbase